Strategy For Repackaging Information On Instagram Social Media (Case Study: Bookstagrammer Indonesia)

Ummi Afzah Amirah; Franindya Purwaningtyas

Authors

Ummi Afzah Amirah Program Studi Ilmu Perpustakaan, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kota Medan, Provinsi Sumatera Utara, Indonesia
Franindya Purwaningtyas Program Studi Ilmu Perpustakaan, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kota Medan, Provinsi Sumatera Utara, Indonesia

Keywords:

Information Repackaging , Social Media, Bookstagram

Abstract

This study aims to determine the strategy of Indonesian bookstagrammers in packaging information that is interesting and informative for their audience , the format or content used in packaging information , the impact of bookstagrammer accounts on their audience , and how bookstagrammers can build a strong identity and community through this information packaging strategy . In this research process , the author uses a qualitative research method with a case study research type . The data collection method is carried out using the triangulation method by combining observation , FGD ( Focus Group Discussion ) and documentation . Furthermore , the stages in analyzing data using the Miles and Huberman model which functions of 3 main things : Data Reduction ( simplification ), Data Presentation , and finally Conclusion Drawing / Verification . The results showed that bookstagrammers apply the five hierarchies of design needs , namely the levels of functionality , reliability , usability , profession and creativity . The information packaging strategy activities carried out by bookstagrammers aim to disseminate information related to books , reading places. places that are reviewed in the selected content format to shows their characteristics or characteristics as bookstagrammers . Bookstagrammer becomes a reference and motivation for followers to read books , buy books through its repackaged content . In this case , bookstagrammers also build communications both with Instagram followers , with other bookstagrammers .

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