SINAGA, B. Multivariate Data Analysis for Customer Segmentation Using Principal Component Analysis and K-Means Clustering . Jurnal Info Sains : Informatika dan Sains, [S. l.], v. 15, n. 01, p. 283–291, 2025. Disponível em: https://ejournal.seaninstitute.or.id/index.php/InfoSains/article/view/7192. Acesso em: 17 jul. 2026.