Financial Management Strategy of Medicall Clinic in Tegal City to Improve Profitability

Noor Roziq Ghulam Perdana; Arlette Suzy Puspa Pertiwi; Mira Veranita; Purwadhi Purwadhi

Authors

Noor Roziq Ghulam Perdana Adhirajasa Reswara Sanjaya University
Arlette Suzy Puspa Pertiwi Adhirajasa Reswara Sanjaya University
Mira Veranita Adhirajasa Reswara Sanjaya University
Purwadhi Purwadhi Adhirajasa Reswara Sanjaya University

Keywords:

Financial Management, Profitability, Health Clinic

Abstract

This study aims to analyze the financial management strategy at the Tegal City Medicall Clinic as an effort to increase profitability. The research method used is descriptive qualitative through in-depth interview, observation, and documentation techniques, which are then analyzed with the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the financial management of the Medicall Clinic is still running simply without the support of detailed budget formal documents, is more reactive, and relies on predictions of stable routine needs, especially from BPJS Kesehatan cooperation revenue. The main obstacles include fluctuations in income from independent BPJS participants, time-consuming manual financial recording, and incomplete data due to some of the owner's personal funds not being recorded. The strategy of increasing profitability is carried out through improving service quality, expanding patient segments through direct marketing and home care service development, operational cost efficiency, and efforts to separate personal and clinical finances

Downloads

Download data is not yet available.

References

Bausat, N. (2015). Strategi RSUD Tenriawaru Kabupaten Bone Menuju Implementasi Sistem Pembayaran Prospektif. Jurnal ARSI : Administrasi Rumah Sakit Indonesia, 1(2).

Fathurrahman, A., & Isnaini, M. (2021). Strategi Pemasaran Rumah Sakit UMMI dalam Meningkatkan Pendapatan pada Masa Pandemi Covid-19. CARAKA : Indonesian Journal of Communications, 2(2).

Ilyas, I., Marlinda, C., Herman, H., Marhalinda, & Satriadi. (2023). Manajemen Strategi. CV. AZKA PUSTAKA.

Karim, K. (2024). Menjelajahi Dunia Manajemen Keuangan: Kunci Kesuksesan Finansial Perusahaan. Indonesian Research Journal on Education, 4(3).

Kourtis, M., Curtis, P., Hanias, M., & Kourtis, E. (2021). A Strategic Financial Management Evaluation of Private Hospitals’ Effectiveness and Efficiency for Sustainable Financing: A Research Study. EUROPEAN RESEARCH STUDIES JOURNAL, XXIV(Issue 1).

Kusumawati, E. D., Putra, A. S. B., & Kartikasari, D. (2023). Literasi Keuangan sebagai Variabel Moderasi dalam Pengaruh Persepsi Keuangan Terhadap Perencanaan Keuangan. Fokus Bisnis Media Pengkajian Manajemen Dan Akuntansi, 22(2).

Ompusunggu, D. P., & Irenetia, N. (2023). Pentingnya Manajemen Keuangan Bagi Perusahaan. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 3(2). Purwaningsih, D., & Asriati, N. (2024). Pengelolaan Keuangan Pendidikan dalam Meningkatkan Efisiensi dan Efektivitas Sumber Daya. Jurnal Pendidikan

Dan Pembelajaran Indonesia (JPPI), 4(4).

Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta. Wibisono, F. J., & Lisdiono, P. (2024). Analisis Penerapan Strategi Bisnis untuk

Mencapai Resiliensi Keuangan: Studi Kasus di Klinik Utama XYZ. Owner, 8(3).

Widowati, L., Kurniawati, A., & Andelina, M. W. (2022). Analisis Laporan Keuangan Untuk Penerimaan Dan Pengeluaran Kas Pada Klinik Pratama Azzahra Patean Kendal Tahun 2022. Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi, 7(2).

Wulandari, H., & Iskandar, M. D. (2023). Perencanaan Optimalisasi Keuangan Di Klinik Mitha Pre-Marriage Healthcare And Aesthetic. Jurnal Kesehatan Tambusai, 4(4).

Yenni, Y., Arifin, A., Satria, F., Andoko, A., & Satria, F. (2023). Integration Of Financial Management Strategies, Macroeconomic Factors, And Their Impact On Long-Term Performance And Growth In Business Organizations: A Multidimensional. Jurnal Bangun Manajemen, 2(2).