Analysis of the Influence of Network Quality and Consumer Satisfaction on Indosat Ooredo Internet Starter Pack Purchase Decisions, a Case Study on Adolescents in Balungtawun Village, Sukodadi District, Lamongan Regency
Keywords:
Network Quality, Customer Satisfaction, And Purchase Decision..Abstract
This study aims to determine the influence of network quality and consumer satisfaction on the purchase decision of Indosat internet starter packs, both partially and simultaneously. In addition, this study also aims to find out the most dominant independent variables that affect purchasing decisions. This study used 100 samples from the adolescent population of Balungtawun Village with purposive sampling technique. The data collection method is carried out through the distribution of questionnaires or questionnaires to adolescent consumers who have purchased or used Indosat Ooredoo internet starter packs. The data analysis techniques used included validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation test, determination coefficient test, t test, and F test. Simultaneously, network quality and consumer satisfaction also have a significant effect on purchasing decisions. The most dominant variable that affects purchase decisions is network quality.
Downloads
References
Alma, Buchari. 2010. Introduction to Business. Issue 14. Alfabeta, Bandung.
Assauri, Sofjan. 2012. Strategic Marketing Sustaining Lifetime Customer Value. Raja Grafindo Persada, Jakarta.
DeNatra, (2021). OpenSID application. OpenDesa. Lamongan.
Dzikrulloh, A., Muhtarom, A., Sulaeman, M. M., & Santoso, M. H. B. (2022). The Effect of Marketing Mix (4P) on Purchase Decisions Mediated by Consumer Satisfaction in MSME Businesses. EKOMBIS REVIEW: Scientific Journal of Economics and Business.
J. Paul Petter Jerry C Olson. 2013. Consumer Behavior and Marketing Strategy. Volume 1. Erlangga, Jakarta.
Ministry of Communication and Information of the Republic of Indonesia. (2014). 98 Percent of Children and Adolescents Know the Internet, Kominfo, Jakarta.
Kotler and Keller. 2012. Marketing Management. Issue 12. Erlangga, Jakarta.
Kotler, Philip and Amstrong, Gary. 2014. Marketing Principles. Issue 12. Volume 1. Erlangga, Jakarta.
Kotler, Philip and Kevin Lane Keller. 2016. Marketing Management. Issue 15. Erlangga, Jakarta.
Kotler, Philip and Amstrong, Gary. 2012. Principles of Marketing. Issue 15. Volume 1. Erlangga, Jakarta.
Tjiptono, Fandi. 2012. Marketing Strategy. Edition 3. No, Yogyakarta.
Scott, Fandy. 2014. Service Marketing. Edition 1. No. Yogyakarta.
Sangadji. 2013. Consumer Behavior: A Practical Approach Accompanied: A Collection of Research Journals. No, Yogyakarta.
Sudaryono. 2016. Marketing Management. Andi Publisher, Yogyakarta.
Waode, Shaleha. 2014. The Influence of Product Features, Price, Network, and Promotion on AS Prepaid Card Purchase Decisions in Management Students Class of 2011-2013 Haluoleo University. Kendari: Haluoleo University.
