Jurnal Multidisiplin Sahombu

The Role of Smart Packaging in Improving The Quality and Safety of Bakery Products

Ifnalia Rahayu, Wiwik Gusnita, Wiki Lofandri — Tue, 25 Feb 2025 00:00:00 +0000

The development of packaging technology presents smart packaging innovations that can improve the quality and safety of bakery products. Smart packaging consists of intelligent packaging and active packaging, which can provide real-time information about product conditions and extend shelf life through active interaction with the environment. This article discusses the concept, benefits, and implementation of smart packaging in the bakery industry, highlighting aspects of food safety, product durability, and consumer preferences for this packaging technology. It also reviews the trends and challenges in implementing smart packaging as an innovative solution for the quality-oriented and sustainable bakery industry.

The Influence of Price and Product Quality on Customer Satisfaction at the Cressida Fashion Brand in Palembang

Renaldi Ari Santoso, Herry Widagdo — Tue, 25 Feb 2025 00:00:00 +0000

The purpose of this study is to analyze the effect of price, product quality, service quality and emotional on customer satisfaction at the Cressida fashion brand in Palembang partially and this study analyzes the effect of price, product quality, service quality and emotional on customer satisfaction at the Cressida fashion brand in Palembang simultaneously. The method used for data collection is by distributing questionnaires to 398 respondents. The type of research used is a descriptive quantitative method. The sampling technique uses nonprobability sampling with the purposive sampling method and uses the help of the SPSS version 26 application. The results of this study indicate that the partial test (t-test) of the price, product quality, service quality and emotional variables have a positive and significant effect on customer satisfaction. The simultaneous test (F-test) proves that the independent variables are price, product quality, service quality and emotional have a positive and significant effect on the dependent variable, namely customer satisfaction.

The Influence Of Financial Health On Bank Financial Performance

Aerlangga Aerlangga — Fri, 28 Feb 2025 00:00:00 +0000

This study aims to analyze the impact of bank financial health on financial performance using a quantitative method and multiple regression analysis. The research population consists of banks listed on the Indonesia Stock Exchange (IDX), while the sample is selected using the purposive sampling method, based on the availability of complete financial data. The independent variables used in this study are Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), Operating Expenses to Operating Income (BOPO), and Net Interest Margin (NIM), with Return on Equity (ROE) as the dependent variable. The results indicate that NIM has a significant positive effect on ROE, while BOPO has a significant negative effect. Meanwhile, CAR, NPL, and LDR do not have a significant impact, suggesting that capital adequacy and credit risk are more related to long-term stability rather than profitability. The regression model explains 30.3% of ROE variability, with the remainder influenced by external factors. These findings emphasize that operational efficiency and optimal net interest margin management are crucial in improving bank profitability.

The Influence of Capital Structure and Governance on Financial Performance

Darul Fahmi, Sawukir Sawukir — Fri, 28 Feb 2025 00:00:00 +0000

This study examines the influence of capital structure (Debt-to-Equity Ratio/DER) and corporate governance (independent commissioners) on financial performance, measured by Return on Assets (ROA). Using multiple linear regression analysis on companies listed on the Indonesia Stock Exchange (IDX) from 2017 to 2023, the findings reveal that independent commissioners have a significant positive impact on ROA, while capital structure does not significantly influence profitability. The R Square value of 41.5% indicates that capital structure and corporate governance explain only part of ROA variations, with the remaining 58.5% influenced by other factors. These results highlight the importance of strong governance in enhancing financial performance and suggest that companies should focus on transparent and accountable management practices to achieve sustainable growth.

Generation Z and Legal Literacy: Efforts to Increase Understanding of Human Rights by Digital World

Yudith Sitinjak, Dani Hiskia Siringo-ringo — Fri, 28 Feb 2025 00:00:00 +0000

The digital era brings new challenges in understanding and protecting human rights, especially for Generation Z who grew up in a digital environment. Legal literacy becomes key to providing an in-depth understanding of human rights and ways protecting them in the digital world. This article discusses the importance of legal literacy for Generation Z. in supporting awareness and protection of human rights. By using descriptive-qualitative approach, this article explores the role of legal literacy in improve Generation Z's understanding of their human rights, as well as provide recommendations strategies for integrating legal literacy into formal and non-formal education.

The Existence and Authority of the Regional Representative Council in Indonesia's Bicameral System

Dani Firlandani, Dian Eka Prastiwi, Tati Karhati — Sat, 01 Mar 2025 00:00:00 +0000

Indonesia's constitutional system adopts a bicameral system with the presence of the Regional Representative Council (DPD) as a representation of regional interests. However, the effectiveness of the DPD within the legislative system still faces various challenges, particularly due to its limited authority compared to the House of Representatives (DPR). The DPD only has the right to propose and provide considerations on certain draft laws but does not possess full legislative authority. This study aims to analyze the existence and authority of the DPD within Indonesia's bicameral system, identify the challenges it faces, and offer recommendations for strengthening its role. This study employs a normative method with a legislative and conceptual approach. The findings indicate that Indonesia's bicameral system is asymmetrical, where the authority of the DPD remains far below that of the DPR, differing from the bicameral systems in other countries such as the United States, where both legislative chambers hold full authority. This limitation creates a dilemma in representing regional interests in national policymaking. Therefore, reforming the authority of the DPD is necessary to achieve a more balanced legislative system that reflects the principles of inclusive democracy.

Analysis of Public Interest Towards Purchasing Broiler Chicken Meat at The PTM Market (Modern Traditional Pendopo) Empat Lawang District

Rama Andora, Bagus Dimas Setiawan, Teguh Karyono — Mon, 03 Mar 2025 00:00:00 +0000

This study aims to analyze public interest in broiler chickens and examine the factors that influence it. public interest in purchasing broiler chickens at Modern Traditional Market (PTM) Pendopo. This study was conducted from October to November 2024 at the Modern Traditional Pendopo Market, Pendopo District, Empat Lawang Regency with a sample size of 46 people. Hypothesis testing used the SPSS version 23 software application with non-parametric statistical data testing in accordance with social science data. The results of the study showed There is influence significant between Work (X3), Education (X6) and Intensity of Social Activities (X7) on Purchase Interest (Y) of Chicken. Where simultaneously there is an influence between Price, Texture, Work, Income, Amount Member Family, Education, Intensity Social and Religious Activities with Purchase Interest.

Application Of The Fixed Asset Depreciation Method At SD 102076 Juhar Village

Pranju Harlon Sinaga, Abdul Gani, Minasari Nasution — Wed, 05 Mar 2025 00:00:00 +0000

The aim of this research is to determine: Application of the Fixed Asset Depreciation Method at SD 102076 Juhar Village. The purpose of this research is to determine whether there are differences in the influence of depreciation methods in calculating the amount of depreciation of non-building tangible assets on reports. This research was conducted at a school. This type of research is a case study. Data was obtained by conducting interviews and documentation. The data analysis technique used is quantitative analysis technique. The data analysis method used is descriptive, where the information used is a transaction recap report. The results of the research show that it will occur more/less in 2022 in 2023. The data analysis method used is descriptive, where the information used is a recap report so that the school must make corrections in the month and year concerned.

The Influence Of Customer Satisfaction On Customer Loyalty Of Roemah Merdeka Palembang

Rizko Saputra Salim, Megawati Megawati — Thu, 06 Mar 2025 00:00:00 +0000

This study aims to analyze the Influence of Promotion, Service Quality, Customer Satisfaction, and Trust on Customer Loyalty of Roemah Merdeka Palembang This study uses a descriptive quantitative method and with a sample of 398 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 25 test tool. Based on the results of the study, it shows that the variables of Customer Satisfaction have a significant and positive effect partially or simultaneously on the Customer Loyalty of Roemah Merdeka Palembang

Implementation of the Employee Payroll and Wage Accounting System at the Investment and One-Stop Integrated Service Office of North Sumatra Province

Mela Andriani Hasibuan, Minasari Nasution, Abdul Gani — Wed, 05 Mar 2025 00:00:00 +0000

This research aims to analyze the implementation of the payroll accounting system and employee wages at the North Sumatra One Stop Integrated Services and Investment Service. An effective accounting system is very important in supporting the smooth process of employee payroll and wages, as well as ensuring accuracy and efficiency in financial recording. This research uses a qualitative descriptive method. And data is collected through observation, interviews and documentation related to payroll and wage processes. The research results show that the accounting system currently implemented has helped increase efficiency and accuracy in the payroll and wage process. It can be concluded that the implementation of the payroll accounting system uses a government regulatory system and is in accordance with applicable government regulations. The author concludes that the North Sumatra One Stop Investment and Integrated Services Service is adequate.

Application of the Fixed Asset Depreciation Method and its Impact on the Performance of Fixed Asset Reports at the One Stop Integrated Service and Investment Service

Siti Nur Widya Astuti, Zahri Fadli, Minasari Nasution — Thu, 06 Mar 2025 00:00:00 +0000

The aim of the company is basically to ensure that the company's operations continue to obtain optimal profits on the investment invested by the shareholders or owners in the company. Application of depreciation charges for fixed assets, using a depreciation method that is in accordance with government accounting standards. Asset depreciation method at the One Stop Integrated Services and Investment Service to calculate fixed asset depreciation expenses. The depreciation expense will result in a decrease in fixed assets and government equity on the balance sheet of the financial statements. The purpose of this research is to determine the application of the fixed asset depreciation method and its impact on the performance of the Fixed Asset Report used by the One Stop Integrated Services and Investment Service. The analytical method used is the descriptive method. The data collection technique used is a documentation study which is carried out by taking the necessary data and studying and analyzing it. Based on the research results, it shows that the calculation method for depreciation of fixed assets is appropriate according to Financial Accounting Standards (SAK) No. 17 of 2008 by determining the amount that can be depreciated first. The depreciation method used and to determine the economic useful life of an asset being depreciated.

Analysis of Testamentary Regulations in Islamic Law: A Study of Legal and Practical Aspects

Tolhah Toha Nawawi — Sat, 08 Mar 2025 00:00:00 +0000

This study analyzes the regulation of wills in Islamic law with a focus on legal and practical aspects. A will is an instrument in the distribution of inherited assets regulated by Islamic law, which has special provisions regarding limitations, recipients and implementation. This study uses a normative research method with a juridical-theological approach to explore the legal basis of wills in the Qur'an, Hadith, and fatwas of scholars. In addition, this study also reviews the practice of implementing wills in Muslim society, including the challenges that arise in their implementation. The results of this study indicate that a will in Islamic law has a significant role in distributing inheritance fairly, especially for parties who are not included in the list of heirs. Based on an analysis of Islamic legal sources, both from the Qur'an, Hadith, and the opinions of scholars, it was found that a will not only functions as a form of social concern, but also as a legal instrument that grants rights to certain individuals without violating the principle of justice in the distribution of inheritance. This study also emphasizes that the implementation of a will must meet certain requirements, such as the existence of ijab and qabul, a maximum limit of one third of the inheritance, and an agreement with the heirs if the amount exceeds this limit. In addition, wills have been proven to have a positive impact in preventing conflict among heirs and ensuring that the assets left behind are used properly in accordance with the principles of justice in Islam.

The Role of Local Government in Increasing Young Voter Participation in the 2024 Regional Head Elections

Damay Rusli — Sat, 08 Mar 2025 00:00:00 +0000

Young voters have great potential to determine the direction of regional policies, but often show low levels of participation due to various factors, such as lack of information, political apathy, and minimal involvement in the democratic process. This study aims to analyze the role of local governments in increasing young voter participation in the 2024 Regional Head Elections (Pilkada). This study uses a qualitative approach with descriptive methods to examine local government strategies and policies in educating and motivating young voters. Data were collected through interviews, document studies, and observations of relevant government programs. The results of the study show that young voters play an important role in the 2024 Regional Head Elections (Pilkada), with high enthusiasm even though their political decisions are often influenced by external factors such as the social environment, mass media , and peers. The lack of political experience makes them vulnerable to unverified information and emotional campaigns. Therefore, the Regional Government needs to increase the participation of young voters by providing intensive political education, disseminating accurate information, and involving them directly in the election process through cooperation with schools, universities, and youth figures. To overcome apathy, it is also important for the Regional Government to ensure that the 2024 Pilkada is carried out with transparency and fairness, so that young voters can make wiser decisions and actively participate in determining quality future leaders

The Role of Art in Promoting Tourism in the Province of West Nusa Tenggara (NTB)

Tue, 11 Mar 2025 00:00:00 +0000

This study aims to identify the various roles of art in promoting tourism in West Nusa Tenggara (NTB). It explores different forms of art and how they can be utilized to attract tourists, as well as analyzing the impact of art on the number of tourist visits. The research employs a qualitative approach to gain an in-depth and comprehensive understanding of the social and cultural phenomena related to the role of art in tourism promotion in NTB Province. The data collected from the field are then analyzed thematically by identifying patterns and themes that emerge. The findings of this study reveal that art, including performing arts, visual arts, and traditional arts, significantly contributes to attracting tourists. The integration of art into tourism promotion also supports the preservation of local culture. Overall, traditional arts in West Nusa Tenggara not only serve an aesthetic function but also play a central role in promoting tourism, cultural education, and the local economy. The results of this research provide valuable insights for local governments in formulating policies and strategies for tourism development. By understanding the role of art in tourism promotion, governments can more effectively allocate resources and support artistic activities that attract tourists.

Marketing Efficiency of Rajangan Tobacco in Suntalangu Village, East Lombok Regency

Masrun Masrun, M. Ilhamudin — Tue, 11 Mar 2025 00:00:00 +0000

Suntalangu village is one of the villages with natural potential that greatly supports its community in improving the economy through the agricultural sector on tobacco plants. This study aims to determine the margin and efficiency of tobacco marketing in Suntalangu village. The analysis used is qualitative descriptive for marketing channels and quantitative on revenue, margin and marketing efficiency (Farmer's Share). The data collection method was carried out with survey samples of farmers/tobacco producers, village collectors/middlemen, wholesalers, e-traders, and end consumers. The results of this study show that there are 4 marketing channels for tobacco marketing in Suntalangu village, East Lombok regency. In pattern I, there are producers, village collectors (middlemen), wholesalers, retailers, and end consumers. Pattern II includes producers, village collectors (middlemen), retail traders, and end consumers. Pattern III consists of producers, village collectors (middlemen), and end consumers. IV pattern from producer to end consumer. The most efficient marketing channel according to the three indicators from the farmer's side is the marketing channel III because the marketing margin is smaller, the Farmer's Share and the value of the profit to marketing cost ratio is the highest compared to other marketing channels. To create efficient tobacco marketing in the long term, it is recommended that farmers participate in partnership activities, because partnerships absorb a lot of tobacco, smooth input and output and can reduce transaction costs. For this reason, the government can facilitate partnership activities, in order to facilitate the partnership process.

The Effect of Price, Brand Image, and Product Quality on The Purchase Decision of Honda Motorcycles at Anugrah Kencana Motor Palembang

Vinsent Jonathan, Idham Cholid — Tue, 11 Mar 2025 00:00:00 +0000

Consumer purchasing decisions are influenced by various factors, including price, brand image, and product quality. This study seeks to explore how these variables impact consumers in choosing Honda motorbikes at Anugrah Kencana Motor Palembang. Using a descriptive quantitative approach, data were collected from 264 respondents who were selected through purposive sampling, a type of non-probability sampling. The data were then analyzed using multiple regression with SPSS version 27. The findings reveal that brand image, product quality, and location play a significant and positive role in shaping consumer purchasing decisions, both individually and simultaneously. This highlights the importance of a strong brand perception and high product standards in attracting buyers. Interestingly, the price variable does not have a significant effect, suggesting that consumers may prioritize other factors over cost when making their decisions. These insights provide valuable input for businesses to refine their marketing strategies and enhance customer satisfaction.

Strategy to Enhance Hotel Customer Satisfaction by Optimizing Service Quality, Emotions, and Trust at Shofa Marwah Hotel Palembang

Widi Dwi Lestari, Nyimas Artina — Fri, 14 Mar 2025 00:00:00 +0000

This study analyzes strategies for increasing customer satisfaction through service quality, trust, and emotional factors at Shofa Marwah Hotel Palembang. In the competitive hospitality industry, customer satisfaction is crucial for loyalty and competitiveness. The research employs a quantitative approach using multiple linear regression analysis, based on data collected from questionnaires distributed to 100 customers over the past six months. The results indicate that service quality, trust, and emotional factors significantly influence customer satisfaction (significance value <0.05). Simultaneously, these three variables show a significant effect, with an F-calculated value higher than the F-table and a significance of 0.000. The coefficient of determination (Adjusted R Square) of 0.641 suggests that 64.1% of customer satisfaction variation is explained by these three variables. These findings highlight the importance of optimization strategies in enhancing customer satisfaction at the hotel.

The Effect of Return on Equity, Debt Equity Ratio, and Dividend Payout Ratio on Stock Returns in Companies in the Energy Sector

Muhammad Muhammad, Faradila Meirisa — Fri, 14 Mar 2025 00:00:00 +0000

This study analyzes the effect of Return on Equity (ROE), Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) on Stock Returns in energy sector companies on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. By using hypothesis testing, the research sample consisted of 22 companies. The results showed that ROE had a positive and significant effect, DER had no significant negative effect, and DPR had a negative and significant effect on Stock Returns. Simultaneously, these three variables have a significant influence with an Adjusted R² of 61.3%, indicating that other factors also affect Stock Returns.

Driving Factors of Impulse Buying Tendency For Alfamart Consumers. (Case Study at Alfamart Kramas, Banyumanik, Semarang)

Dyah Ika KIrana Jalantina, Maria Magdalena, Putri Rahmawati — Mon, 17 Mar 2025 00:00:00 +0000

The purpose of this research is to analyze the influence store atmosphere, product displays, bonus packs, price discounts, in-store promotions and service quality on impulse buying (unplanned purchases) among consumers at Alfamart Kramas, Tembalang, Semarang. Using multiple regression analysis method, data collection was conducted by distributing questionnaires to consumers who had made purchases or transactions at Alfamart Kramas Tembalang totaling 100 respondents as research samples. The results showed that the three independent variables, namely store atmosphere, product display, bonus pack, price discount, in-store promotional and service quality have a positive and significant effect on the dependent variable , namely impulse buying.

Analysis of the Influence of Welfare, Motivation and Leadership Style on the Productivity of the Wholesale Archives Workforce of PT Griya Sumber Sejati

Fickri Rieky Ramadhan, Cahyani Tunggal Sari, Ariyani Indriastuti — Mon, 17 Mar 2025 00:00:00 +0000

Labor productivity is measured by the results achieved compared to labor input, and increased productivity can drive increased sales. In the Wholesale Archives Workforce of PT Griya Sumber Sejati, Semarang City, there are problems with low productivity such as slow implementation of tasks and lack of motivation. This problem is also caused by inconsistent leadership in decision making, as well as lack of monitoring and inadequate income such as salary and incentives. The purpose of this study was to analyze the effect of employee welfare, work motivation, and leadership style on work productivity at PT Griya Sumber Sejati. This study involved 35 wholesale archives workers of PT Griya Sumber Sejati who were taken through a saturated sampling method and a survey was conducted using a questionnaire distributed through Google Forms. The data collected will be analyzed using the Partial Least Square (PLS) method and the SmartPLS version 4.0 application. The results of this study indicate that Welfare and Leadership Style do not have a significant effect on Productivity, while Motivation has a significant effect on Work Productivity

An Analysis of Business Loans on the Payment of Micro, Small and Medium Enterprises (MSME) Loans

Hendra Utama — Fri, 21 Mar 2025 00:00:00 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic de-velopment by contributing to job creation and income generation. However, one of the major challenges faced by MSMEs is the ability to repay business loans. This study aims to analyze the factors influencing the repayment performance of MSME loans, focusing on business characteristics, loan terms, and external economic conditions. The research employs a quantitative approach using financial data from MSMEs that have received business loans from financial institutions. Multiple regression analysis is conducted to examine the relationship between loan repayment and factors such as loan amount, in-terest rate, business revenue, and duration of the loan. Additionally, the study explores the impact of external factors such as inflation and market conditions on MSME repay-ment behavior. The findings indicate that MSMEs with higher revenue and well-structured financial management exhibit better loan repayment performance. Conversely, high interest rates and economic instability negatively impact repayment capabilities. The study highlights the importance of flexible loan terms and financial literacy pro-grams to enhance MSME sustainability. This research provides valuable insights for poli-cymakers, financial institutions, and MSME owners in designing loan structures that im-prove repayment rates and financial stability. Future research is recommended to incor-porate qualitative aspects such as entrepreneurial mindset and business strategies to fur-ther understand MSME loan repayment behavior.

The Influence of Shopee Affiliate, Shopee Paylater, and Shopee Live Streaming on the Purchase Decision of Fashion Products on the Shopee Application among Students of Solo Technology Christian University

Gabriela Rumahorbo, Adhita Maharani Dewi — Fri, 21 Mar 2025 00:00:00 +0000

Technology in the current globalization era brings numerous changes, including the popularity of online shopping across various demographics. Shopee is prominently usedttttt within the community. Multiple factors influence purchasing decisions, particularly for fashion products. This research aims to analyze the impact of Shopee's Affiliate, PayLater, and Live Streaming programs on fashion product purchasing decisions. This quantitative study involves 40 respondents selected through non-probability sampling (purposive sampling) from Solo Christian Technology University, who previously purchased fashion products on Shopee, utilizing questionnaires. Results indicate Shopee Affiliate partially influences purchasing decisions, PayLater has no partial impact, and Live Streaming partially influences purchasing decisions. These three variables collectively affect fashion product purchasing decisions among Solo Christian Technology University students.

The Influence of Product Quality and Promotion on Purchasing Decisions of Janji Jiwa Palembang Coffee

Reza Madira Agusty, Herry Widagdo — Thu, 20 Mar 2025 00:00:00 +0000

This study aims to analyze the Influence of Product Quality and Promotion on the Purchase Decision of Janji Jiwa Palembang Coffee. This study uses a descriptive quantitative method and with a sample of 399 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 21 test tool. Based on the results of the study, it was shown that the variables of Product Quality, Motivation, Promotion, and Lifestyle had a significant and positive effect partially or simultaneously on the Purchase Decision of Janji Jiwa Coffee Palembang.

Does Artificial Intelligence Improve Banking Financial Performance in Indonesia

Rochman Arif, Bandi Bandi, Agung Nur Probohudono, Djuminah Djuminah — Mon, 24 Mar 2025 00:00:00 +0000

This study aims to find empirical evidence of the influence of artificial intelligence (AI) on banking financial performance (ROA) and (ROE). The population in this study were banking companies in Indonesia totaling 66 banks during 2018-2023 and obtained observation data of 389 data. Hypothesis testing using panel data regression using the help of the STATA version 12 application. The results of the study show that the application of artificial intelligence (AI) has a positive and significant influence on financial performance both measured using (ROA) and (ROE).

The Effect of Net Profit Margin (NPM) and Debt to Equity Ratio (DER) on Dividend Policy Dividend Policy Listed on the IDX30 Index for the period 2019-2023

Alan Refaldi, Kardinal Kardinal — Thu, 27 Mar 2025 00:00:00 +0000

This study aims to analyze the effect of Net Profit Margin (NPM), and Debt to Equity Ratio (DER), on Dividend Policy both partially and simultaneously. The research adopts a quantitative approach with a causal research design. The data used is secondary data derived from the annual financial statements of companies listed on the IDX30. The sampling technique employed is purposive sampling, resulting in 15 companies selected as the research sample. Data analysis techniques include classical assumption tests and multiple linear regression to examine the effect of each independent variable on the dependent variable, both partially and simultaneously. The partial test results indicate that NPM has a positive and significant effect on the Dividend Payout Ratio (DPR), and DER has a negative and significant effect on DPR. Based on the simultaneous test results, it is shown that NPM and DER collectively influence dividend policy.

NPS Model in Consumer Loyalty Measurement of Pejeruk Abian Tempeh

M. Ilhamudin, Hilmiati Hilmiati — Thu, 27 Mar 2025 00:00:00 +0000

This research aims to find out the customer loyalty of Pejeruk Abian tempeh which is one of the products in the city of Mataram. The type of research is descriptive which is used to get an overview of customer loyalty which is an important aspect of consumer behavior theory. This study uses a sample survey method, by choosing several tempeh sales markets in the city of Mataram as the location of the research. The population in this study is all customers of tempeh products who come to make purchases in that market. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the research. Since the number of members of the research population is not known exactly, it was determined that the sample taken for the study was 100 people. The analysis uses the Net Promoter Score (NPS) model, which is a method to measure and understand customer loyalty levels. The results of the study show that the loyalty of consumers of Pejeruk Abian tempeh products is very loyal. These results were obtained from the process of analyzing a number of attributes inherent in the product's taste, price, aroma, texture, and nutritional content. The high customer perception of the quality of the performance of the tempe product makes customers recommend the product to their friends or colleagues. This value of loyalty needs to be maintained and improved by marketers to ensure the survival of the business in the future.

Semiotic Analysis of John Fiske: The Meaning of the Song "Senja Kala Itu" by Gading Suryadmaja

Galih Suryadmaja — Sat, 29 Mar 2025 00:00:00 +0000

The song "Senja Kala Itu" by Gading Suryadmaja, featured in the album Terlahir Kembali, evokes a nostalgic sentiment surrounding childhood experiences, particularly the relationship between a child and a father. This study aims to uncover the symbolic meanings embedded in the song through a semiotic approach, as proposed by John Fiske. Fiske, renowned for his semiotic theory emphasizing the production of meaning through texts and social contexts, serves as the analytical framework for examining the song’s lyrics. In this analysis, "Senja Kala Itu" is viewed as a text rich in signifiers representing memories and implicit emotions. A qualitative approach is employed, utilizing semiotic analysis based on Fiske’s theory. The analysis of the lyrics, which depict the twilight atmosphere of childhood, identifies symbols such as twilight, roads, and the notion of 'home,' each carrying dual meanings in both social and personal contexts. Twilight, symbolizing the passage of time, becomes a metaphor for longing and nostalgia for a past that cannot be reclaimed. The father’s role as an authority figure and reminder of time, as depicted in the song’s lyrics, reflects a relationship characterized by affection, yet also by a sense of obligation. The portrayal of the father’s command to return home, coupled with the yearning for the past, constructs a broader narrative on childhood experiences, temporal boundaries, and personal growth. The findings of this study reveal that the song transcends mere nostalgia for childhood; it conveys messages about time, responsibility, and power relations within the family. By applying Fiske’s semiotic theory, this analysis demonstrates how the signs within the song’s lyrics function to construct meaning, reflecting social dynamics and offering a new understanding of generational and temporal relationships.

The Effect of Service Quality, Price, and Emosional on Customer Satisfaction at Lady Beauty Salon

Tirtayasya Tirtayasya, Sri Megawati Elizabeth — Sat, 29 Mar 2025 00:00:00 +0000

This study aims to analyze the partial and simultaneous influence of service quality, price, and emotional factors on customer satisfaction at Lady Beauty Salon. The research sample consists of 118 respondents, collected using a Likert-scale questionnaire. The study employs a quantitative approach with a simple random sampling technique. The results indicate that both partially and simultaneously, service quality, price, and emotional factors have a significant influence on customer satisfaction at Lady Beauty Salon.

The Effect of DER And PBV on Stock Price in Companies Listed of The Consumer Cyclicals Sector

Nashwa Wanda Roviska, Faradila Meirisa — Sun, 30 Mar 2025 00:00:00 +0000

This study analyzes the effect of Debt to Equity Ratio (DER), and Price to Book Value (PBV) on Stock Price in Companies Listed of the consumer cyclicals sector period on 2021-2023. By using hypothesis testing, the research sample consisted of 126 companies. The results showed that DER does not have a significant influence on the stock prices of companies in the Consumer Cyclicals sector and PBV had an effect on Stock Price. Simultaneously, these two variables have a significant influence with an Adjusted R² of 9%, indicating that other factors also affect Stock Price.

Human Resource Analytics: an Integrative Review of Data-Driven HR Decision Making

Cokorda Agung Wibowo, Awan Anhara, Bela Bela — Thu, 03 Apr 2025 00:00:00 +0000

The development of digital technology has changed the paradigm of human resource management (HRM), with Human Resource Analytics (HRA) becoming a key approach to data-driven decision-making. This research aims to conduct an integrative review of the roles, benefits, challenges, and current trends in the application of HRA in various organizations. The method used is a systematic literature review, by analyzing 15 academic articles from reputable international journals that discuss the implementation of HRA in workforce management. The results revealed that the implementation of HRA can improve operational efficiency, support employee recruitment and retention processes, and facilitate the development of data-based training strategies. However, key challenges in HRA implementation include the lack of analytics skills among HR professionals, data privacy and security issues, and resistance to change within organizations. The study also identified recent trends, such as the integration of artificial intelligence (AI), the use of people analytics to measure employee engagement, and the adoption of cloud-based HR technologies. Based on the findings, it is recommended that organizations invest in analytics skills training for HR professionals such as drafting a comprehensive data protection policy and gradually adopting HRA technologies to improve the effectiveness of HR management. This research contributes to both academics and practitioners by presenting insights on how HRA can be optimally implemented to support more accurate and evidence-based decision-making in HRM.

The Influence of Implementation Public Sector Accounting Accountability of Government at Agency Performance in Preventing Fraud

Gracia Lavenia Tampubolon, Renny Maisyarah — Fri, 11 Apr 2025 00:00:00 +0000

The implementation of public sector accounting plays a crucial role in enhancing transparency and accountability within government institutions. This study aims to analyze the impact of public sector accounting implementation on the performance of government institutions in preventing fraud. A quantitative research approach was employed, utilizing surveys and literature studies for data collection. The respondents consisted of financial officers and internal auditors from various government agencies. The findings indicate that the proper application of public sector accounting significantly contributes to improving institutional performance in detecting and preventing fraud. Key determinants of fraud prevention effectiveness include financial report transparency, internal supervision, and compliance with government accounting standards. Therefore, this study highlights the importance of implementing public sector accounting principles as a fundamental instrument in establishing clean governance and preventing corrupt practices.

Balanced Scorecard As A Tool For Measuring Employee Performance

Cedaryana Cedaryana, Dhuha Safria — Wed, 16 Apr 2025 00:00:00 +0000

This study examines the implementation of the Balanced Scorecard (BSC) at PT. DHF as a tool to measure employee performance, which is crucial for improving organizational efficiency and effectiveness. Using a qualitative case study approach, data were collected through in-depth interviews with management and employees, as well as internal document analysis. Overall, the study demonstrates that the implementation of the Balanced Scorecard method can serve as an effective tool for measuring employee performance at PT. DHF. The implications of these findings highlight the importance of considering multiple perspectives in performance measurement to achieve sustainable competitive advantage, with this study focusing on the learning and growth perspective. However, the study also revealed a low level of employee motivation at PT. DHF. This suggests that although the BSC is effective in measuring performance, other factors, such as employee motivation, also play a significant role in achieving optimal performance.

The Influence Of Net Profit Margin, Working Capital Turnover, Debt To Equity Ratio, And Total Asset Turnover On Profit Growth

Astrid Dita Meirina Hakim, Ahmad Romi Kurniawan Ardianto, Imam Tri Wibowo — Wed, 16 Apr 2025 00:00:00 +0000

This study aims to examine the influence of Net Profit Margin (NPM), Working Capital Turnover (WCTO), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO) on Profit Growth in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research employs a quantitative approach using secondary data derived from audited financial reports. Sampling was conducted using purposive sampling, resulting in 15 companies that met the criteria. Data were analyzed using panel data regression with the help of EViews 12 software. The classical assumption tests confirmed that the data met normality, multicollinearity, autocorrelation, and heteroscedasticity requirements. The findings revealed that DER has a positive and significant effect on profit growth, while NPM, WCTO, and TATO showed no significant influence. These results suggest that effective management of capital structure, particularly through optimized use of debt, contributes meaningfully to enhancing company profits. Meanwhile, profitability, working capital efficiency, and asset utilization alone do not guarantee growth in earnings within the capital-intensive and volatile energy sector. This study contributes to the understanding of financial performance drivers in the energy industry and offers practical insights for investors, managers, and academics in financial decision-making.

The Effect of CR and EPS on Stock Prices Listed on the Kompas100 Index.

Dwi Amelia, Faradila Meirisa — Wed, 16 Apr 2025 00:00:00 +0000

This study analyzes the effect of Current Ratio (CR) and Earning Per Share on Stock Price in Kompas100 Index companies for the period 2019-2023 Using hypothesis testing, the research sample consisted of 92 companies. The results showed that CR has no effect and is significant and EPS has a negative and significant effect on Stock Price. Simultaneously the two variables have a significant influence with an Adjusted R² of 5.5%, which indicates that other factors also affect the Stock Price.

Analysis Of Digital Marketing Strategies In Increasing Sales Of B21 Digital Printing In Gresik City

Fito Hanif Ramadhan, Fani Khoirotunnisa — Mon, 21 Apr 2025 00:00:00 +0000

This study aims to analyze the digital marketing strategy implemented by B21 Digital Printing in Gresik City and its impact on increasing sales. With the rapid development of information and communication technology, the use of digital platforms in marketing products is very important for business actors, including B21 Digital Printing. This research uses a qualitative approach and type of field research. A planned digital marketing strategy can help companies understand audiences, create relevant content, utilize various digital channels, and analyze data to optimize marketing campaigns. Through this combination of strategies, B21 Digital Printing successfully utilizes digital technology to strengthen its position in the market, increase sales, and build closer relationships with consumers. The integration of data analytics enables continuous evaluation and adjustment of strategies to achieve more optimal results. With the implementation of the right digital marketing strategy, it can significantly contribute to the increase in sales of B21 Digital Printing in Gresik City.

The Influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention of Concert Tickets by Mecimapro

Dinda Diana Salsabila, Nur Amalyna Yusrin — Mon, 21 Apr 2025 00:00:00 +0000

This study aims to analyze the influence of Promoter Reputation, Ticketing System, Price, and Celebrity on Repurchase Intention for concert tickets organized by Mecimapro. A quantitative approach was used, distributing questionnaires to 110 respondents who had purchased tickets from Mecimapro. Data analysis was conducted using the SEM-PLS method. The findings reveal that promoter reputation (T-Statistic = 4.428, P-Value = 0.000) and price (T-Statistic = 5.741, P-Value = 0.000) significantly influence repurchase intention. In contrast, the ticketing system (T-Statistic = 0.644, P-Value = 0.521) and celebrity (T-Statistic = 1.845, P-Value = 0.068) do not have a significant impact. This study underscores the importance of promoter reputation and ticket pricing as primary factors in building customer loyalty. Promoters are advised to focus on improving service quality and adopting competitive pricing strategies to enhance repurchase intention

Analysis Of Patient Safety Culture And Its Impact On Patient Safety Performance (A Study on Nurses’ Perceptions of Patient Safety Culture at Fatmawati Central General Hospital, Jakarta)

Fitriyati Irviana — Tue, 25 Feb 2025 00:00:00 +0000

This study aims to analyze the influence of patient safety culture on patient safety performance at Fatmawati Central General Hospital Jakarta. Patient safety culture is examined through three key dimensions: safety culture at the management level, safety culture at the unit level, and the outcome of safety culture. The research employs a mixed methods approach using a sequential explanatory model, which combines quantitative and qualitative analysis. The quantitative data were collected through a survey involving 83 nurses selected using proportional random sampling. Data analysis was conducted using multiple linear regression with the help of SPSS version 17. In the qualitative phase, in-depth interviews were conducted with selected informants to deepen the understanding of the quantitative findings. The results of the study show that all three independent variables have a significant positive effect on patient safety performance, with significance values below 0.05. The outcome dimension shows the strongest influence, indicating that incident reporting and safety awareness are crucial to improving performance. The coefficient of determination (R²) is 0.424, meaning that 42.4% of the variation in patient safety performance is explained by the model. In conclusion, strengthening patient safety culture—through leadership support, unit-level collaboration, and outcome monitoring—plays a vital role in enhancing patient safety and service quality in hospital environments.

The Influence of Organizational Commitment, Organizational Culture, and Employee Welfare on Employee Loyalty at the Prosecutorial Commission of the Republic of Indonesia

Hery Purnomo, Slamet Mudjijah — Tue, 22 Apr 2025 00:00:00 +0000

This study aims to analyze the influence of organizational commitment, organizational culture, and employee welfare on employee loyalty at the Prosecutorial Commission of the Republic of Indonesia (KKRI). The research is motivated by high employee turnover and the declining sense of belonging among staff. A quantitative approach was used, employing a survey method with a saturated sampling technique involving 40 respondents. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that organizational commitment, organizational culture, and employee welfare each have a positive and significant effect on employee loyalty, both individually and simultaneously. The standardized beta coefficients indicate that organizational commitment has the strongest impact, followed by organizational culture and welfare. The coefficient of determination (R²) shows that 53.1% of the variation in employee loyalty is explained by the three independent variables. These results suggest that strengthening these factors is essential in enhancing employee loyalty in public institutions.

The Role Of Testimonials And Online Reviews In Influencing Purchase Decisions With Customer Engagement As A Mediating Variable (A Study on Consumers of PT. Java Abadi Gemilang)

Adzi Pangestu, Nora Andira Brabo — Tue, 22 Apr 2025 00:00:00 +0000

This study examines the role of testimonials and online customer reviews in influencing consumer purchase decisions, with customer engagement as a mediating variable. The research was conducted on consumers of PT. Java Abadi Gemilang, an IT services company. Using a quantitative explanatory approach, data were collected through a questionnaire distributed to 97 respondents selected using purposive sampling. The research instrument employed a five-point Likert scale and was tested for validity and reliability using SPSS and SmartPLS. Data analysis was conducted using the Partial Least Square (PLS) method to evaluate both the measurement model (outer model) and the structural model (inner model). The results show that online reviews significantly influence both customer engagement and purchase decisions, while testimonials do not. Moreover, customer engagement significantly mediates the relationship between online reviews and purchase decisions. These findings highlight the importance of interactive digital strategies in consumer behavior.

An Integration Of Emotional Maturity Human Resources Training Strategy To Improve Student Harmony Of Medan Aviation Polytechnic

Muhammad Caesar Akbar, Wawan Setyawan — Tue, 22 Apr 2025 00:00:00 +0000

This study discusses how emotional maturity can be integrated into human resource training and development strategies to enhance harmony among students at Medan Aviation Polytechnic. Students, who are generally aged between 18 and 23, are in the early stages of adulthood, which often face emotional instability. Therefore, it is important to manage oneself and channel emotions positively. This research method uses a descriptive quantitative research type to determine the effect of extracurricular activities, outbound, and leadership training on the emotional maturity of Medan Aviation Polytechnic students by using the interview method in its preparation. The population of this study was all students of Medan Aviation Polytechnic who had participated in the activities. The sample was taken using a purposive sampling technique with a total of 109 students.Through extracurricular activities and training programs, the Medan Aviation Polytechnic strives to cultivate emotional maturity that not only enhances harmony among students from diverse backgrounds but also prepares them to become professional workers. With a humanistic approach based on the principles of mutual respect, mutual learning, and mutual support, students are taught emotional skills that contribute to creating a harmonious campus environment.

An Integration Of Emotional Intelligence And Leadership Development In The Educational Process To Improve Students' Performance At Medan Aviation Polytechnic: An Innovative Strategy In Human Resource Management

Muhammad Caesar Akbar, Yoses Hasudungan Silaban — Tue, 22 Apr 2025 00:00:00 +0000

The increasing use of instant messaging applications, particularly WhatsApp, has had a significant impact on various aspects of life, including the educational environment. This research focuses on analyzing the ethical practices of WhatsApp usage at the Medan Aviation Polytechnic, a higher education institution with unique characteristics and a high demand for communication. This research is motivated by the phenomenon of WhatsApp misuse at the Medan Aviation Polytechnic, such as the spread of misinformation, harassment, and privacy violations. The objective of this research is to analyze the ethical practices of WhatsApp usage at the Medan Aviation Polytechnic, encompassing aspects such as the application's use for academic purposes, communication between students and lecturers, and the social impact of WhatsApp usage. The research method employed is descriptive qualitative with a case study approach. Data was collected through observation, in-depth interviews, and document analysis. The research findings indicate that the ethical practices of WhatsApp usage at the Medan Aviation Polytechnic still need improvement. The research findings show a tendency to use WhatsApp for non-academic purposes, such as gossiping, spreading unverified information, and even harassment. Additionally, this research also found that WhatsApp usage can have positive impacts, such as facilitating communication and collaboration, as well as enhancing access to information. The conclusion of this research highlights the importance of education and socialization regarding the ethical use of WhatsApp at the Medan Aviation Polytechnic. This research recommends the development of ethical guidelines for WhatsApp usage, training for students and lecturers, and regular monitoring and evaluation of ethical practices in WhatsApp usage.

The Role Of Youtube Live Streaming In The Agunza Boyolali Folk Performing Arts Group

Tulus Pambudi, Denis Setiaji — Tue, 22 Apr 2025 00:00:00 +0000

This article aims to describe the role of YouTube live streaming in the Agunza folk performing arts group in Boyolali. It was a qualitative research with ethnographic design. That research was conducted from October 2024 to January 2024 in Gunungsari, Senden Village, Selo District, Boyolali with three main speakers from the members of Agunza group and YouTube content creator. Data were collected using observation, interview, and documentation techniques. Data analysis was carried out by applying an interactive analysis model adopted from Miles, et al (2014), namely data reduction, data display, and verification. The result shows that the role of YouTube live streaming is vital for the Agunza group, which is one of the strategies applied to promote regional arts, form trends to watch and watch, and create inter-connectivity space for folk performing arts.

The Impact of Green Packaging and Green Product on Purchase Decisions of Lee Minerale Products with Environmental Awareness as an Intervening Variable

Wahyudin Wahyudin, Irwin Sukrisno Soegeng, Agtovia Frimayasa — Thu, 24 Apr 2025 00:00:00 +0000

Increasing consumer awareness of environmental issues has driven companies to adopt sustainable strategies in product development. This study aims to explore the influence of Green Packaging and Green Product on the purchase decisions of Lee Minerale products, with Environmental Awareness as an intervening variable mediating the relationship. The research method employed is a quantitative approach using a questionnaire survey, with respondents being consumers of Lee Minerale. The sample size used consists of 100 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SmartPLS). The results of the outer model test indicate that all constructs meet the criteria for validity and reliability, with adequate loading factors, AVE, and Composite Reliability. The inner model results show that Green Product has a significant influence on both Purchase Decision and Environmental Awareness, while Green Packaging significantly influences Environmental Awareness but does not directly affect Purchase Decision. Furthermore, Environmental Awareness is proven to be a significant mediator that strengthens the influence of Green Packaging and Green Product on Purchase Decision. This study emphasizes the importance of integrating sustainability practices into marketing strategies to enhance consumer purchase decisions. As a practical implication, companies are advised to strengthen the communication of sustainability values to consumers in order to increase competitive advantage in the market.