AFFECTH CULTURAL DIFFERENCES ON COMMUNICATION BEHAVIOR OF STIHP PELOPOR BANGSA STUDENTS

Abstract

This research focuses on students of the Faculty of Communication
Sciences, Nusatara Islamic University, Bandung on cultural differences in
communication behavior. The purpose of this study was to determine how
students adapt to the culture of communication behavior. This research
method is a qualitative method. This research was conducted at the
Nusantara Islamic University campus with Fikom students as informants.
Collecting data in this study using interviews and observation. Participants
are students of the Faculty of Communication, Islamic University of the
Archipelago, Bandung. The results of this study Cultural differences
greatly affect a person's behavior in communicating, but these differences
should not make us as individuals who feel the most correct because it can
cause failure in communicating