Dynamics of Traditional Market Sustainability: Bibliometric Analysis in the Era of Competition with Modern Markets

M. Rasda; Rahmayati HM

Authors

M. Rasda Agribusiness Fisheries Study Program, Business Department, Pangkajene Islands State
Rahmayati HM Agricultural Polytechnic, Agribusiness Fisheries Study Program, Business Department, Pangkajene Islands State Agricultural Polytechnic

Keywords:

Traditional markets, sustainability, bibliometrics, market competition

Abstract

Traditional markets in Indonesia face serious challenges in maintaining their existence due to the massive expansion of modern markets, changes in consumer preferences, and pressure from the development of digital technology. This phenomenon raises concerns about the sustainability of traditional markets as part of local social, cultural, and economic identities. To understand how this issue develops in scientific studies, this study uses a bibliometric approach based on publication data from the Scopus database. The data analyzed consisted of 200 documents published between 2000 and 2024, obtained using keywords such as "traditional market", "modern retail", "market competition", and "sustainability". The analysis was carried out using VOSviewer software for mapping keyword networks and author collaborations, and Microsoft Excel to identify annual publication trends and geographic distribution. The results of the analysis show that the focus of research on traditional markets has increased rapidly in the last five years, especially related to issues of socio-economic resilience and technology integration. In addition, it was found that Asian countries, especially Indonesia and India, dominate the production of literature in this field, with scientific collaboration still centered in national institutions. This study reveals that the sustainability of traditional markets is not only discussed from an economic aspect, but is also associated with social inclusion, public policy, and resistance to economic globalization.

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