Influence Of Customer Confidence, Prices And Promotionson The Purchase Decision At PT Bintang Agrokimia Utama

Herbert Khosasih; Tristan Harun; Jarungjung Hutagaol; Nirwana Br Bangun

Authors

Herbert Khosasih Universitas Prima Indonesia
Tristan Harun Universitas Prima Indonesia
Jarungjung Hutagaol Universitas Prima Indonesia
Nirwana Br Bangun Universitas Pembinaan Masyarakat Indonesia

Keywords:

Customer Trust, Price, Promotion, Purchase Decision.

Abstract

PT. Bintang Agrokimia Utama is company that moves in field agribusiness, chemical And equipment with head office is located in Road Sampali, Percut Sei Tuan, Deli Serdang. Research This aiming For know influence trustcustomer, price And promotion against the decision purchase at PT. Bintang Agrokimia Main. Population in research This is unknown so that using formula lemeshow so get sample totaling 100 samples. Results rstudy partially show that trust customerr own influence against the decision purchase on PT. Bintang Agrokimia Utama, price customer own influence on purchasing decisions at PT. Bintang Agrokimia Utama and promotion own influence on decision purchase on PT. Bintang Agrokimia Utama. In general simultaneous trust customer, price And promotion against the decision purchase at PT. Bintang Agrokimia Main.

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