Crisis Communication in the Post-Truth Era: A Case Study of Disaster Management by the Government
Keywords:
crisis communication, post-truth, disaster management, disinformation, public trustAbstract
This study explores the dynamics of crisis communication conducted by the government in responding to disasters during the post-truth era, where facts are often overshadowed by opinions and emotions in the dissemination of public information. The aim of this research is to analyze the government’s crisis communication strategies, the challenges in building public trust, and the impact of disinformation on the effectiveness of disaster response. This research employs a qualitative method with a case study approach, focusing on a specific natural disaster that reflects the complexity of communication in the digital age. Data were collected through documentation, in-depth interviews, and content analysis of social media and mass media. The findings indicate that effective and responsive crisis communication is crucial for governments handling disasters in the post-truth era, where opinions and emotions frequently override facts, and misinformation spreads rapidly through social media. In such situations, governments need to deliver information quickly, accurately, and empathetically, while upholding values of honesty and transparency to build public trust. Communication strategies must be adaptive and collaborative, involving various stakeholders such as the media, community leaders, and the use of digital technology. A humanistic approach based on empathy and public education is also key to controlling public narratives and mitigating the overall impact of misinformation in disaster management.
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