LAZUARDI, D.; IHDINA GUSTINA; NURMALA SRIDEWI. Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs. Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), [S. l.], v. 4, n. 09, p. 1233–1245, 2025. Disponível em: https://ejournal.seaninstitute.or.id/index.php/esaprom/article/view/7444. Acesso em: 8 may. 2026.