ISANTI, D. M.; SUZANA, A. J.; ARINASTUTI, A. The Influence of Beauty Influencers, Electronic Word of Mouth, Brand Image, and Price Perception on Wardah Skincare Purchasing Decisions among Gen Z in Purwokerto . Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), [S. l.], v. 5, n. 06, p. 1403–1513, 2026. Disponível em: https://ejournal.seaninstitute.or.id/index.php/esaprom/article/view/8675. Acesso em: 23 jun. 2026.