Lazuardi, D., Ihdina Gustina, and Nurmala Sridewi. “Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs”. Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), vol. 4, no. 09, Oct. 2025, pp. 1233-45, https://ejournal.seaninstitute.or.id/index.php/esaprom/article/view/7444.