Lazuardi, Dedy, Ihdina Gustina, and Nurmala Sridewi. “Transformation Strategy of Omni-Channel Marketing (OCM) Based on Digital Innovation to Foster Sustainable Competitive Advantage for MSMEs”. Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) 4, no. 09 (October 14, 2025): 1233–1245. Accessed May 8, 2026. https://ejournal.seaninstitute.or.id/index.php/esaprom/article/view/7444.