Toii IEW, Landjang XIS, Damanik LGS, Mangopo YR, Edwar RC. The Influence of Perceived Sustainability, Perceived Authenticity, Perceived Risk, Perceived Value, Perceived Benefit and Perceived Trustworthiness on Attitude Toward Local Product: A Study on Buah Merah Papua as a Local MSME Product in Jayapura City. esaprom [Internet]. 2026 Jul. 14 [cited 2026 Oct. 5];5(07):1899-913. Available from: https://ejournal.seaninstitute.or.id/index.php/esaprom/article/view/8797