PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING
Keywords:
Fashion involvement, Shopping lifestyle, Impulse buyingAbstract
Bisnis ritel berkembang sangat pesat, Salah satu faktor yang mempengaruhi pertumbuhan bisnis retail yaitu pertumbuhan jumlah konsumen khususnya konsumen kelas menengah di Indonesia yang sangat pesat. Era globalisasi membawa masyarakat ke dalam perilaku yang konsumtif, dimana belanja menjadi sebuah lifestyle. Oleh karena itu peneliti berniat untuk mengetahui The Influence of Shopping lifestyle and Fashion involvement on Impulse buying. Metode dalam penelitian ini adalah studi literatur yang didasarkan pada penelititan terdahulu dengan kriteria yang sesuai dengan variable penelitian.
Downloads
References
Anggraini, Anisa. 2020. Pengaruh Shopping lifestyle dan Fashion involvement Terhadap Impulsif Buying pada Konsumen Shopee Fashion Magelang dengan Positive Emotion Sebagai Variabel Mediasi. Business and Economics Conference in Utilization of Modern Technology.
Denney, A. S., & Tewksbury, R. 2013. How to write a literature review. Journal of criminal justice education, 24(2), 218-234.
Fauziyyah, Oktafani. 2018. Pengaruh Shopping lifestyle dan Fashion involvement Terhadap Impulse buying Behavior (Studi pada Masyarakat Kota Bandung). Jurnal Riset Bisnis dan Manajemen Volume VIII Nomor 1 (April 2018).
Febriani,S.F.,Purwanto,N. 2019. Pengaruh Shopping lifestyle dan Fashion involvement Terhadap Impulse buying pada Konsumen Hijab Butik Rabbani Jombang. JMD : Jurnal Riset Manajemen dan Bisnis Dewantara. Vol 2 No 2, Desember 2019.
Febrianti R, A, M, Tambalean M, and Pandhami G. 2021. Review of International Geographical Education (RIGEO). The Influence of Brand Image, Shopping lifestyle and Fashion involvement to the Impulse buying
Imbayani, Novarin. 2018. The Influence of Shopping lifestyle, Fashion involvement and Positive Emotion on Impulse buying Behavior. Jurnal Ilmiah Manajemen & Bisnis Volume 3, No. 2, Desember 2018
Laurra,Oswari, Hastuti and Yansi. 2020. The Effect of Shopping lifestyle, Fashion involvement and Sales Promotion on Positive Emotions. BISIC, October 03-04, Bengkulu, Indonesia
Rifatin,Y., Sudarwanto,T. 2021. Pengaruh Shopping lifestyle dan Fashion involvement Terhadap Impulse buying (Studi Pada Konsumen Toko Pakaian Dhyhijab Jombang). BIMA : Journal of Business and Innovation Management Volume 3 Nomor 3, Juni 2021Halaman 367-379.
Suchida,I. 2019. Pengaruh Fashion involvement, Shopping lifestyle, Hedonic Shopping Value dan Positive Emotion terhadap Impulse buying Produk Fashion pada Pelanggan Duta Mall Banjarmasin. At-Tadbir: Jurnal Ilmiah Manajemen Vol. 3 No. 1 (2019) 1-10.
Susanti D.N, Sari A.P. 2021. Pengaruh Hedonic Shopping Motivation Terhadap Impulse buying Melalui Shopping lifestyle dan Fashion involvement (Studi Pada Konsumen Fashion Online di Instagram). Jurnal Ekonomi dan Teknik Informatika Vol.9 No. 2 (2021).
Sopiyan,P, Kusumadewi R.N. 2020. Pengaruh Shopping lifestyle dan Positive Emotion Terhadap Impulse buying. Coopetition, Vol XI, Nomor 3, Nopember 2020, 207 – 216.
Umboh, Z., Mananeke, L. 2018. The Influence of Shopping lifestyle, Fashion involvement and Sales Promotion To Impulse buying Behavior of Women Consumer at Mtc Manado. Samadi, R. Jurnal EMBA Vol.6 No.3 Juli 2018, Hal. 1638 – 1647.
Welsa, H., Cahyani, P.,D., Siahaan, S.N. 2021. Stability Journal of Manajemen and Bussiness Vol 4 no1 tahun 2021. The effect of fashion involvement and shopping lifestyle on impulse buying through positive emotion as intervening variabels (case study on Yogyakarta outler biru customers).
