THE INFLUENCE OF PHARMAKER INTERPERSONAL COMMUNICATION ON SERVICE QUALITY TO PATIENTS AT PKM ALALAK CENTRAL BANJARMASIN PHARMACY
Keywords:
Interpersonal Communication, Quality of Service ( Service Quality ).Abstract
Health service is a very important service in human life. Health services are not only limited to treatment, but also include prevention and maintenance of health. One form of health service is pharmaceutical services provided by pharmacists in pharmacies. In providing pharmaceutical services, pharmacists are not only required to have adequate knowledge about drugs and medication, but also must have the ability to communicate with patients interpersonally. The pharmacy at Pkm Alalak Tengah Banjarmasin has an important role in providing pharmaceutical services to patients. Therefore, it is important to know the influence of pharmacist interpersonal communication on the quality of service provided to patients at the Pkm Alalak Tengah Banjarmasin pharmacy . However, there are still some problems in interpersonal communication between pharmacists and patients at the Pkm Alalak Tengah Banjarmasin pharmacy . The purpose of this study was to determine the effect of Interpersonal Communication on Service Quality for patients at Pkm Alalak Tengah Pharmacy, Banjarmasin . The type of research used is explanatory research using a quantitative approach . The data collection technique is in the form of a questionnaire instrument to obtain primary data . Dissemination of statements addressed to respondents with the Likert scale technique . After going through the validity and reliability tests, then the data were analyzed using a simple linear regression test , hypothesis testing (t test ) and the coefficient of determination i. T test results found t count 19.346 > t table 1.984, this shows interpersonal communication has a significant effect on the variable quality of service ( Quality Service ) at the Pkm Alalak Tengah pharmacy. Based on the results of the coefficient of determination, the value of R Square is obtained of 0.792 or 79.2%. This implies that the interpersonal communication variable (X) influences the service quality variable (Y) by 79.2% while the remaining
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