Visual Identity Design for Mas Joko, the Auto Trader Efforts to Increase Brand Awareness

Lukas Sugiyanto; Dhani Agustinus; Ivan Budi Rianto

Authors

Lukas Sugiyanto Politeknik Sains Seni Rekakreasi
Dhani Agustinus Politeknik Sains Seni Rekakreasi
Ivan Budi Rianto Politeknik Sains Seni Rekakreasi

Keywords:

Logo, Raised Letters, Visual Identity, and Brand Awareness

Abstract

This research aims to redesign the Mas Joko Pedagang Oto logo and standardize its application through application media. The research method uses research and development with a descriptive approach. The design technique uses Designing Brand Identity while data collection is done by observation and interviews. The results of the redesign of "Mas Joko Pedagang Oto" have a visual identity that is more appropriate to the brand's vision and mission and specific scope and meaning according to the needs and objectives of the Mas Joko Pedagang Oto brand.

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Author Biographies

Dhani Agustinus, Politeknik Sains Seni Rekakreasi

Visual communication design, Recreational Arts Science Polytechnic

Ivan Budi Rianto, Politeknik Sains Seni Rekakreasi

Visual communication design, Recreational Arts Science Polytechnic

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