Design of the Pizza Boxx Product Ordering Application

Yogie Putranto; Jauhar Luthfi Setyo

Authors

Yogie Putranto Politeknik Sains Seni Rekakreasi
Jauhar Luthfi Setyo Politeknik Sains Seni Rekakreasi

Keywords:

Service, Pizza Boxx, Food Application

Abstract

The rapid growth of the online culinary industry in Indonesia is driving businesses to innovate to improve service quality and strengthen customer relationships. Pizza Boxx, as a delivery-only culinary business, has been dependent on third-party platforms such as GrabFood, GoFood, and ShopeeFood. This dependence limits control over the user experience, complicates consistent information delivery, and increases operational costs. This study aims to design a Pizza Boxx ordering application interface that is standalone, consistent with brand identity, and capable of providing a convenient and efficient transaction experience. The study used a qualitative descriptive, research and development approach through observation and literature review, with design stages including creating a sitemap, user flow, wireframe, mock-up, and prototyping using Figma. The design results show that the implementation of appropriate UI/UX design can improve operational efficiency, strengthen brand image, and provide full control to Pizza Boxx in managing services and interactions with customers. This application is expected to be an effective digital strategy to increase Pizza Boxx's competitiveness in the online culinary industry.

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