Internal Communication Strategy of PT. Duta Sentosa Yasa in Maintaining a Good Relationship Between Leadership and Employees

Ikhsan Novendra; Robbikal Muntaha Meliala; George Wilhelm Bender

Penulis

Ikhsan Novendra Bina Sarana Informatika University
Robbikal Muntaha Meliala Bina Sarana Informatika University
George Wilhelm Bender Bina Sarana Informatika University

Kata Kunci:

Internal Communication Strategy, Good Relationship, Management, Employees, Duta Sentosa

Abstrak

PT Duta Sentosa Yasa, known as the warehouse and distribution center for MR.DIY in Indonesia with the Marunda Warehouse & Distribution Centre, plays a key role in ensuring the smooth operation of the company. This study aims to analyze the internal communication strategy implemented by PT Duta Sentosa Yasa in maintaining good relationships between management and employees, as well as to evaluate the employee relations program at the Marunda warehouse. The research method used is descriptive qualitative, with data collection through observation, interviews, documentation, and literature review. The results show that the internal communication strategy at PT Duta Sentosa Yasa has been effective in building mutual trust between management and employees, creating a productive work environment. The use of vertical, diagonal communication, and digital media such as WhatsApp ensures clear and efficient information flow. Vertical communication allows for two-way dialogue, while diagonal communication strengthens interdepartmental collaboration. Additionally, the company focuses on the employee relations program by improving productivity and job satisfaction through open communication and regular social activities. However, evaluation of certain elements reveals shortcomings, such as the lack of a systematic annual health evaluation. The implementation of periodic health evaluations could enhance the effectiveness of internal communication strategies and employee well- being.

Unduhan

Data unduhan belum tersedia.

Referensi

Andriyany, D. P. (2021). Analisis Konsep Produktivitas dan Faktor-Faktor yang Mempengaruhi Produktivitas Kerja Karyawan (Studi Literatur). STIE PGRI Dewantara Jombang

Astuti, W. (2023). Analisis perubahan gaya kepemimpinan atas motivasi kerja karyawan di Klinik Miracle. STIE Indonesia.

Boihaki, B., Halimah, H., & Rahma, R. (2022). Pengaruh Komunikasi Internal, Orientasi Kerja dan Prosedur Kerja terhadap Produktivitas Kerja Pegawai Dinas Lingkungan Hidup Kabupaten Pidie. Jurnal Ekobismen, 2(1), 50–63.

Devito, J. A. (2019). Komunikasi Antar Manusia. Karisma Publishing Group.

Fauziah, F. (2020). Strategi komunikasi bisnis online shop “shoppe” dalam meningkatkan penjualan. Abiwara: Jurnal Vokasi Administrasi Bisnis, 1(2), 45– 53.

Haryono, E. (2023). Metodologi Penelitian Kualitatif di Perguruan Tinggi Keagamaan Islam. An-Nuur, 13(2).

Kumaidi, K. (2021). Pengaruh Tingkat Sosial dan Ekonomi Orang Tua terhadap Motivasi dan Hasil Belajar Siswa pada Mata Pelajaran Al-Qur’an Hadits di MTs NU Miftahul Huda III Lau Dawe Kudus Tahun Ajaran 2020/2021. IAIN Kudus.

Laoly, A. R. (2021). Resistensi PT BPRS Puduarta Insani Tembung dalam Menghadapi Produk Kredit Usaha Rakyat Bank Konvensional. Universitas Islam Negeri Sumatera Utara.

Megawati, M., & Irman, I. (2019). Analisa Swot Perancangan Sistem Informasi Akademik Berbasis Web. JSiI (Jurnal Sist. Informasi), 6(1), 32.

Morissan. (2021). Teori Komunikasi: individu hingga massa. Kencana.

Novera, E. (2022). Pengaruh Kualitas Komunikasi Downward Terhadap Kepuasan Komunikasi Karyawan (Kasus pada Karyawan Dinas Komunikasi dan Informatika Kabupaten Sragen). Universitas Atma Jaya Yogyakarta.

Pistole, M. C., Roberts, A., & Chapman, M. L. (2010). Attachment, relationship maintenance, and stress in long distance and geographically close romantic relationships. Journal of Social and Personal Relationships, 27(4), 535–552.

Ratnaningtyas, E. M., Saputra, E., Suliwati, D., Nugroho, B. T. A., Aminy, M. H., Saputra, N., & Jahja, A. S. (2023). Metodologi Penelitian Kualitatif. Yayasan Penerbit Muhammad Zaini.

Sahputra, D. (2020). Manajemen komunikasi suatu pendekatan komunikasi. Jurnal Simbolika Research and Learning in Communication Study, 6(2), 152–162.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, R&D. Alfabeta.

Sumual, S. R., Tampi, G. B., & Plangiten, N. (2020). Pengaruh Komunikasi Organisasi Terhadap Efektivitas Pelaksanaan Pembangunan di Desa Palamba Kecamatan Langowan Selatan. Jurnal Administrasi Publik, 6(93), 1–8.

Sunarto, A., & Abidin, A. Z. (2024). Analisis Penerapan Disiplin dalam Meningkatkan Kinerja Pegawai pada Kantor Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang. Innovative: Journal Of Social Science Research, 4(3), 1754–1765.

Untajana, P. P., & Untajana, S. G. (2020). Pengaruh Kepuasan Komunikasi Downward terhadap Kinerja Karyawan (Studi Kasus pada Bank Perkreditan Rakyat Arfindo Cabang Sorong). PELUANG, 14(2), 159–175.

Weiser, D. A., & Weigel, D. J. (2016). Self-efficacy in romantic relationships: direct and indirect effects on relationship maintenance and satisfaction. Personality and Individual Differences, 89, 152–156.

Wicaksono, T. E. (2020). Kontribusi Retribusi Rumah Potong Hewan Terhadap Pendapatan Asli Daerah (PAD) Kabupaten Jombang. STIE PGRI Dewantara Jombang.

Zamzami, W. S. (2021). Strategi Komunikasi Organisasi. Cybernetics: Journal Educational Research and Social Studies, 2(1), 25–35.