THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION AND PROMOTION ON REPURCHASE INTEREST (EMPIRICAL STUDY ON CONSUMERS OF SCARLETT SKINCARE USERS IN SEMARANG CITY)
Keywords:
Product Quality, Perceived Price, PromotionAbstract
This study examines the effect of product quality, price perception and promotion on repurchase interest among consumers who use Scarlett Skincare in Semarang City. This research was conducted on scarlett skincare users in Semarang City. This analysis uses multiple regression tools, then to test the results of the hypothesis using the t test. The results of data collection through this questionnaire using a Likert scale measurement of 1-5 points to answer several statements. The method of taking this sample will use a purposive sampling technique and the results of this study use a sample of 100 respondents. The results of this study indicate that the results of Product Quality have a positive and significant effect on Repurchase Intention, Price Perception has a positive and significant effect on Repurchase Intention. Still, the results of Promotion do not affect Repurchase Intention.
Downloads
References
Purnamawati, Ni Luh Ari, et al. 2020. The Effect of Service Quality, Product Quality and Price Perception on Repurchase Interest in Bandung Collection, North Kuta District, Badung. Vol. 1, No. 3. Faculty of Economics and Business, Denpasar: Mahasaraswati University
Safitri, Arini Nur. 2020. The Effect of Brand Image, Price Perception and Service Quality on Lazada's Repurchase Interest. Accountant Management Business Entrepreneuship (E-BISMA). Yogyakarta: Universitas Sarjanawiyata.
Prameswara, Agnita and Euis Soliha. 2022. Effect of Product Quality, Brand Equity, Price Perception Towards Repurchase On Yamaha Motorcycle Customers in Kendal District. Vol. 4. Semarang: Stikubank University.
Luthfiana, Nadya Andika and Sudhartto P. Hadi. 2019. The Effect of Sales Promotion and E-service Quality on Repurchase Interest (Study on Buyers on Shopee Marketplace). Diponegoro Journal of Social and Politics.
Silaen, Elsa and Prabawani Moon. 2019. Effect of Perceived Ease of Using E-Wallet and Perceived Benefits and Promotions on Interest in Repurchasing OVO E-Wallet Balances. Business Administration. Indonesia: Diponegoro University.
Ariska, Novi and Tri Indra Wijaksana. 2017. The Effect of Service Quality and Sales Promotion on Beli Ulang Interest (Study on Consumers of Bakso Boedjangan Burangrang Bandung Branch). e-Proceedings of Management. Vol. 4, No. 3. Bandung: Telkom University.
Ramadan, Afif Ghaffar and Suryono Budi Santosa. 2017. Analysis of the Effect of Product Quality, Service Quality, and Brand Image on Repurchase Interest in Nike Running Shoes in Semarang through Customer Satisfaction as an Intervening Variable. Diponegoro Journal of Management. Vol. 6, No. 1. Semarang: Diponegoro Diponegoro University.
Kusuma, I Gede Bayu, et al. 2022. The Effect of Price Perception and Service Quality on Interest in Repurchase Shoe Washing Services (Research Study on Kusuma Shoescare Shoe Laundry Services in Karangasem). Journal of Economics and Business. Vol. 3, No. 1. Denpasar: Mahasaraswati University.
Fernando, Jurgen and Agus Salim. (2019). The Effect of Service Marketing Mix on Celebrity Fitness Repurchase Interest Metropolitan Mall Bekasi. Journal of Management. Vol. 8, No. 2. Jakarta: Kwik Kian Gie School of Business.
Ainul Hidayah, Desi and Aprilliani, R.A.E.P. 2019. Analysis of the Influence of Brand Image, Price, Product Quality, and Promotional Attractiveness on The Repurchase Interest of Pekalongan Batik Consumers (Setono Batik Pekalongan Wholesale Market Study). Journal of Economic, Business and Engineering. Vol. 1, No. 1. Wonosobo: Qur'an University of Science.
Peburiyanti, Desi and Sabran. 2020. The Effect of Sales Promotion, Product Variety and Service Quality on Repurchase Interest in Kanabini Boutique in Tenggaong. J urnal JEMI. Vol.20, No. 1. Kartanegara: Kutai University.
Sandy, Niken Faradilla and Ajeng Aquinia. 2022. Effect of Brand Image, Service Quality and Price Perception on Repurchase Intentions (Study on K24 Pharmacies Gubug Branch). Journal of Sharia Economics & Economics. Vol. 5, No. 1. Semarang: Stikubank University.
Ramdhani, Desti and Suzy Widyasari. 2022. Effect of Product Quality, Price Perception, and Brand Image on Consumer Satisfaction and Interest in Repurchasing OPPO Smarthphones. Scientific Journal of Accounting and Finance. Vol. 4 No. 3. Semarang: Stikubank University.
Saputri, Ita Ayu and Endang Tjahjaningsih. 2022. The Effect of Brand Image, Product Quality on Consumer Satisfaction and Its Impact on Repurchase Intentions. SEIKO: Journal of Management & Business. Vol. 4, No. 3. Semarang: Stikubank University.
Tjiptono, Fandy. 2015. Marketing Strategy 4th Edition. Yogyakarta: Andi.
Hamdat, Aminuddin, et al. 2020. Marketing & Consumer Behavior Management: Basic Principles, Strategy and Implementation. Yogyakarta: Diandra Kreatif/Mirra Buana Media.
Rahmawati. 2016. Marketing Management. Samarinda: Mulawarman University Press.
Kotler, Philip and Gary Armstrong. 2008. Marketing Principles. Jakarta: Erlangga.
Noor, Zulkifli Zulki. 2010. Marketing Management. Yogyakarta: BUDI UTAMA.
Sudaryono. 2016. Marketing Management Theory and Implementation. Yogyakarta: Andi.
Kotler Keller. 2021. Quintessence of Marketing Management Sixth Edition. Yogyakarta: Andi.
Assauri, Sofjan. 2018. Marketing Business Management. Depok: Rajawali Press.
Jain, Subhash C. 2001. International Marketing Management. Jakarta: Erlangga.
