PERCEPTIONS OF EASY OF USE, BENEFITS, AND RISKS OF THEIR EFFECT ON INTEREST IN SHOPEE PAYLATER USING THE SHOPEE MARKETPLACE AS A MEDIATION VARIABLE

Muhamad Rifa’i; Difa Alabror; Warter Agustim

Authors

Muhamad Rifa’i Universitas Tribhuwana Tungga Dewi Malang
Difa Alabror Universitas Tribhuwana Tungga Dewi Malang
Warter Agustim Universitas Tribhuwana Tungga Dewi Malang

Keywords:

Perceived Ease Of Use, Perceived Benefits, Perceived Risk, Shopeepay, Shopee Paylater

Abstract

This study aims to determine the effect of perceived ease of use, benefits, and risks on interest in using shopee paylater, with the use of shopeepay as a mediating variable, because the importance of something that can trigger individual interest in something that already has an image is avoided. This type of research uses quantitative research with a total of 100 respondents through purposive sampling. The results of the study indicate that there is a direct and indirect positive and significant effect of perceived ease of use, benefits, and risks on Shopee PayLater, and through the use of Shopeepay, with a t-count > t-table, and the significance of t < 0. And the effect value indirect which is greater than the value of the direct influence between variables. So that all research hypotheses can be accepted.

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