DIGITAL MARKETING AND SALES SUPPORT FOR HYDROPONIC MSME GROWTH THROUGH MOBILE BASED E-COMMERCE DESIGN

Authors

  • Frans Sudirjo Prodi Manajemen, Fakultas Ekonomi dan Bisnis , Universitas 17 Agustus 1945 Semarang
  • Tanti Widia Nurdiani Prodi Manajemen, Universitas Raden Rahmat Malang
  • Yoseb Boari Prodi Ekonomi Pembangunan, Universitas Ottow Geissler Papua
  • Kraugusteeliana Kraugusteeliana S1 Sistem Informasi, Universitas Pembangunan Nasional Veteran Jakarta
  • Ramdhan Kurniawan Fakultas Ekonomi dan Bisnis, Prodi Pariwisata, Universitas Terbuka

Keywords:

Mobile-based E-Commerce, MSME hydroponics, Digital marketing support, Online sales

Abstract

This research concentrates on the development of mobile E-commerce to support the growth of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics industry. The primary goal was to develop a responsive and user-friendly mobile application that would enable hydroponic businesses to increase consumer engagement through digital marketing. Observation and data analysis comprised the research method. With the help of the literature review, the user requirements and preferences for a hydroponic industry-appropriate e-commerce system were determined. The e-commerce mobile application incorporates product information, appealing photos and videos, business information, and product details based on data analysis. This study emphasizes the significance of digital technology in expanding market share and enhancing the competitiveness of hydroponic micro, small, and medium-sized enterprises (MSMEs) through the use of innovative and effective e-commerce platforms.

Downloads

Download data is not yet available.

References

I. G. I. Sudipa et al., PENERAPAN SISTEM INFORMASI DI BERBAGAI BIDANG. PT. Sonpedia Publishing Indonesia, 2023.

A. A. Fauzi et al., PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia, 2023.

F. Sudirjo and S. Sulistiyani, “The Role of Competitive Advantage Mediates Entrepreneurial Orientation and Product Innovation on Marketing Performance,” J. Manaj. Ind. dan Logistik, vol. 7, no. 1, pp. 152–164, 2023.

T. W. Nurdiani, R. A. Arum, R. P. A. Hasibuan, E. Silamat, and S. P. D. Anantadjaya, “The Effect of Return, Cost, Financing Factors and Risk on Profitability of Sharia Banks in Indonesia,” JEMSI (Jurnal Ekon. Manajemen, dan Akuntansi), vol. 9, no. 2, pp. 266–275, 2023.

A. Sadikin, S. Naim, M. A. Asmara, T. Hierdawati, and Y. Boari, “Innovative strategies for MSME business growth with the business model canvas approach,” Enrich. J. Manag., vol. 13, no. 2, pp. 1478–1484, 2023.

N. Astaginy, M. G. Sono, S. Purwati, T. W. Nurdiani, and G. Suprianto, “Simple additive weighting for online platform evaluations in small business,” J. Mantik, vol. 6, no. 4, pp. 3695–3704, 2023.

B. K. Wijaya, I. G. I. Sudipa, D. V. Waas, and P. P. Santika, “Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting,” J. Intell. Decis. Support Syst., vol. 5, no. 4, pp. 146–152, 2022.

F. Sudirjo, L. N. A. Lotte, I. N. T. Sutaguna, A. Risdwiyanto, and M. Yusuf, “THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE,” Profit J. Manajemen, Bisnis dan Akunt., vol. 2, no. 2, pp. 110–126, 2023.

F. Sudirjo, A. Apriani, A. Y. Rukmana, D. Widagdo, and E. Fkun, “Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings,” J. Bisnisman Ris. Bisnis dan Manaj., vol. 5, no. 1, pp. 70–79, 2023.

A. S. Latif, T. S. Wibowo, T. W. Nurdiani, E. Alimin, and Y. Suharyat, “INCREASING CUSTOMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE DIGITAL ERA,” Int. J. Econ. Bus. Account. Res., vol. 7, no. 2, 2023.

A. Zen, S. Yanti, M. R. Hutomo, K. Kraugusteeliana, and H. Y. Arisutama, “The Role of Leadership in Managing Organisational Culture Change in the Context of Information Technology Implementation,” J. Minfo Polgan, vol. 12, no. 1, pp. 1247–1255, 2023.

A. Rifani and A. Sadikin, “Financial Technology, Financial Literacy And Wetlands Community Resilience In Banjarmasin (Phenomenological Study On Traditional Jukung Craftsmen Of South Kalimantan),” PalArch’s J. Archaeol. Egypt/Egyptology, vol. 17, no. 4, pp. 404–411, 2020.

W. A. P. Rumbrawer, Y. Boari, and E. D. Lestari, “Dampak Covid-19 terhadap UMKM (Studi Kasus Pedagang Kaki Lima di Kelurahan VIM),” J. Samudra Ekon. dan Bisnis, vol. 14, no. 2, pp. 341–354, 2023.

Y. Boari, R. Megavitry, P. J. Pattiasina, H. T. Ramdani, and H. Munandar, “The Analysis Of Effectiveness Of Mobile Learning Media Usage In Train Students’ Critical Thinking Skills,” Mudir J. Manaj. Pendidik., vol. 5, no. 1, pp. 172–177, 2023.

Y. Boari, A. Ilindamon, A. W. Mikir, and A. L. Twenty, “PENDAMPINGAN LAPORAN PEMBUKUAN SEDERHANA PADA USAHA AYAM GEPREK INDOKANGWE DI KELURAHAN VIM,” Community Dev. J. J. Pengabdi. Masy., vol. 3, no. 3, pp. 1934–1937, 2022.

S. J. Praja, F. Sudirjo, and S. Rijal, “Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era,” West Sci. Interdiscip. Stud., vol. 1, no. 6, pp. 293–304, 2023.

C. Anwar, S. Hady, N. Rahayu, and K. Kraugusteeliana, “The Application of Mobile Security Framework (MOBSF) and Mobile Application Security Testing Guide to Ensure the Security in Mobile Commerce Applications,” J. Sistim Inf. dan Teknol., pp. 97–102, 2023.

Y. Boari, A. Ilindamon, and L. D. Rumaropen, “PERAN KELOMPOK USAHA NELAYAN DALAM MENINGKATKAN PENDAPATAN NELAYAN DI DESA ADOKI DISTRIK YENDIDORI KABUPATEN BIAK NUMFOR,” J. Econ. Rev., vol. 2, no. 2, pp. 61–73, 2022.

I. D. G. A. Pandawana, M. L. Radhitya, I. M. S. Sandhiyasa, and B. T. Bramstya, “APLIKASI E-SEWA BARANG BERBASIS MOBILE,” J. Krisnadana, vol. 1, no. 3, pp. 26–36, 2022.

M. M. Amalia, F. Napu, K. Kraugusteeliana, N. K. Harahap, and M. Nordiansyah, “IMPROVING FINANCIAL TRANSPARENCY AND ACCOUNTABILITY OF BUMDES THROUGH A SAVINGS AND LOAN INFORMATION SYSTEM,” J. Ekon., vol. 12, no. 02, pp. 1664–1670, 2023.

R. Kurniawan and F. Iriani, “Analisis Pendidikan Ekonomi Keluarga Pelaku UMKM di Kabupaten Kepulauan Seribu,” J. Classr. Action Res., vol. 5, no. SpecialIssue, pp. 228–232, 2023.

I. Turyadi, Z. Zulkifli, M. R. Tawil, H. Ali, and A. Sadikin, “The Role Of Digital Leadership In Organizations To Improve Employee Performance And Business Success,” J. Ekon., vol. 12, no. 02, pp. 1671–1677, 2023.

A. Sadikin, “Entrepreneurship Resilience of Urang Banjar (Ethnometodology Study in South Kalimantan)”.

M. Muhammadiah, M. Suyitno, S. Girivirya, S. Nurjaningsih, and M. Usman, “Character Development Strategies Based on Local Wisdom for Elementary School Students: a Multicultural Study in Education,” 2022.

F. Sudirjo, I. N. T. Sutaguna, E. Silaningsih, F. Akbarina, and M. Yusuf, “THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS,” Inisiat. J. Ekon. Akunt. dan Manaj., vol. 2, no. 3, pp. 27–36, 2023.

M. Muliadi et al., “The information sharing among students on social media: the role of social capital and trust,” VINE J. Inf. Knowl. Manag. Syst., 2022.

T. W. Nurdiani and R. M. M. Alie, “Build a Service Excellence Culture of Pleasure to Customers,” Joong-Ki J. Pengabdi. Masy., vol. 1, no. 3, pp. 424–429, 2022.

R. Kurniawan, U. Suhud, F. R. Kosasih, and Z. Ramdani, “Relationship Model Analysis of Personal Factors, Celebrity Endorsement, Buying Behavior, and Word of Mouth on Tourists on Komodo Island,” J. Perspekt., vol. 7, no. 1, pp. 9–22, 2023.

A. Prahendratno et al., BUSINESS INTELEGENT: Pengantar Business Intelligence dalam Bisnis. PT. Sonpedia Publishing Indonesia, 2023.

Y. E. Rachmad et al., Rekayasa Perangkat Lunak. PT. Sonpedia Publishing Indonesia, 2023.

T. S. Wibowo, D. Suhendi, I. M. A. Suwandana, T. W. Nurdiani, and F. M. Lubis, “THE ROLE OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CULTURE IN INCREASING EMPLOYEE COMMITMENT,” Int. J. Econ. Bus. Account. Res., vol. 7, no. 2, 2023.

A. Sadikin, “Ethno-methodology study: Entrepreneurial resilience of Urang Banjar in South Kalimantan as the efforts to improve local economic sustainability in digitalization industry 4.0 era,” 2020.

K. S. Kartini, I. N. T. A. Putra, K. J. Atmaja, and N. P. S. Widiani, “SISTEM INFORMASI PENJUALAN PADA SALAD YOO,” J. Krisnadana, vol. 1, no. 2, pp. 45–53, 2022.

A. Sadikin, “Resilience and ability on the community financial literation of crafts for special traditional jukung jarung South Kalimantan (A schutz phenomenology study),” 2020.

M. ud Muhammadiah and K. F. Amin, “Ethical Multicultural Values in Poetry: A Hermeneutics Examination,” 2020.

M. B. Ibrahim et al., METODE PENELITIAN BERBAGAI BIDANG KEILMUAN (Panduan & Referensi). PT. Sonpedia Publishing Indonesia, 2023.

I. G. I. Sudipa et al., METODE PENELITIAN BIDANG ILMU INFORMATIKA (Teori & Referensi Berbasis Studi Kasus). PT. Sonpedia Publishing Indonesia, 2023.

Downloads

Published

2023-08-08

How to Cite

Sudirjo, F., Nurdiani, T. W., Boari, Y., Kraugusteeliana, K., & Kurniawan, R. (2023). DIGITAL MARKETING AND SALES SUPPORT FOR HYDROPONIC MSME GROWTH THROUGH MOBILE BASED E-COMMERCE DESIGN. Jurnal Ekonomi, 12(3), 1750–1756. Retrieved from https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/2668