ANALYSIS OF THE EFFECT OF ADVERTISING, QUALITY AND BRAND IMAGE ON SALYCIL POWDER PRODUCTS ON BRAND TRUST AND CUSTOMER LOYALTY AT PT

Ria Rezki Botutihe; Sahat Saragi; Lies Putriana

Authors

Ria Rezki Botutihe Magister Ilmu Kefarmasian, Fakultas Farmasi, Universitas Pancasila
Sahat Saragi Fakultas Farmasi, Universitas Pancasila
Lies Putriana Program Studi Magister, Sekolah Pasca Sarjana, Universitas Pancasila

Keywords:

Advertising, Product Quality, Brand Image, Brand Trust, Customer Loyalty, Salycil Powder

Abstract

Dermatitis is a disease that often disturbs people's health in tropical countries like Indonesia. The main symptom of dermatitis is itching, which is an irritating skin sensation that stimulates scratching. Treatment of itching is through a pharmacological approach using salycil powder. This research aims to analyze the influence of advertising, quality and brand image of salicyl powder products on brand trust and customer loyalty at PT A questionnaire with a closed question design was used as a research instrument, and a total of 105 respondents were sampled in the research. The multiple linear regression method was used as a data analysis technique, the SPSS 20 for Windows program was used to analyze the data obtained after the research.

Downloads

Download data is not yet available.

References

Arikunto, Suharsimi. Research Procedures A Practice Approach. Jakarta: Rineka Cipta, 2013.

Ashariani, Septina. 2015. Non-Pharmacological Management of Atopic Dermatitis. Agromed Unila. 516-522.

Bahrudin, Muhammad, and Siti Zuhro. "The Influence of Customer Trust and Satisfaction on Customer Loyalty." Journal of Islamic Business and Management, 2015.

Febriani, Ratih Roro, and Budi Sudaryanto. "The Influence of Brand Image and Service Quality on Trust and Purchasing Decisions in Online Stores." Diponegoro journal of management, 2018: 1-11.

Nuraeni, Fitri, Yoga Handoko Agustin, and Endah Nirwani Yusup. "Expert Application for Diagnosing Skin Diseases Using the Forward Chaining Method at Al Arif Skin Care, Ciamis Regency." Semnasteknomedia Online, 2016.

Putri, Dyan Dyanmita, M Tanzil Furqon, and Rizal Setya Perdana. "Classification of Skin Diseases in Humans Using the Binary Decision Tree Support Vector Machine (BDTSVM) Method." Journal of Information Technology and Computer Science Development, 2018: 1912-1920.

Rahayu, Tutik, and Dwi Retno Sulistyaningsih . "Pruritus." Sultan Agung Scientific Magazine, 2009: 71-75.

Sandra, Happy, and Jony Oktavian Haryanto. "The Effect of Heritage Advertising on Brand Awareness, Brand Trust, and Purchase Intention." Journal of Theoretical and Applied Management, 2010.

Sampurno. 2017. Pharmaceutical Marketing Management. Yogyakarta: UGM Press

Saraswati, Andini, Agustyas Tjiptaningrum, and Ayla Karyus. "Holistic Management of Neurodermatitis Circumscripta Skin Disease in an Elderly Man in Sukaraja V Gedong Tataan Village." JPM Ruwa Jurai, 2016.