The Influence of Service Quality, Price Perceptions and Taste on Consumer Satisfaction of Mie Gacoan Among Purwokerto Students

Nabila Ayu Amalia; Arini Hidayah; Hengky Widhiandono; Alfalisyado Alfalisyado

Authors

Nabila Ayu Amalia Bachelor of Management Study Program, Faculty of Economics and Business, Muhammadiyah University, Purwokerto
Arini Hidayah Bachelor of Management Study Program, Faculty of Economics and Business, Muhammadiyah University, Purwokerto
Hengky Widhiandono Bachelor of Management Study Program, Faculty of Economics and Business, Muhammadiyah University, Purwokerto
Alfalisyado Alfalisyado Bachelor of Management Study Program, Faculty of Economics and Business, Muhammadiyah University, Purwokerto

Keywords:

Consumer Satisfaction, Service Quality, Price Perception, Taste

Abstract

This study examines the complex relationships that influence the satisfaction of Purwokerto students who are consumers of Mie Gacoan. Within the framework of correlation studies, this research plays a crucial role in revealing the complex and comprehensive interactions between various variables in the field. By using a quantitative approach, this research identifies the nature and extent of the relationship between two or more variables. The main findings of this research include: 1) Service quality has an influence on consumer satisfaction. 2) Price perceptions have an impact on consumer satisfaction. 3) Taste influences consumer satisfaction.

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