Exploration Of The Potential Of Pharmaceutical Services Online Apotek X Jatiwaringin Bekasi Based Blue Ocean Strategy (Bos)
Keywords:
Blue Ocean Strategy, Business Strategy, Pharmaceutical Service, TelepharmacyAbstract
One of the impacts of the development of information technology and the emergence of the Covid-19 pandemic is the emergence of various digital platforms in health services, including pharmaceutical services. The business model has completely changed and has an impact on the importance of adjusting relevant business strategies. Pharmacy X is one of the business units that is experiencing the dynamics of the impact of technology and the COVID-19 pandemic on its business performance. This study aims to formulate an appropriate business strategy for optimizing performance development through the X Jatiwaringin Bekasi Pharmacy service using the Blue Ocean Strategy approach. The research method used was qualitative, with a total of 7 informants (5 pharmacy managers and 2 customers). Data collection was carried out through in-depth interviews and supplemented by field observation data and pharmacy performance reports. Data were analyzed using SWOT analysis with a blue ocean strategy approach. The SWOT analysis and the four-step framework using the blue ocean strategy approach conclude that there are no factors that need to be eliminated, because all the factors that exist in Pharmacy X are currently needed. Factors that must be improved include service quality, product completeness and availability, as well as consulting services that have been implemented. Product prices are a factor that needs to be lowered, especially for fast moving drugs because there are quite a lot of consumers and they are one of the mainstay products of the Pharmacy. Meanwhile, the factors that must be created are information systems, collaboration or joining digital platforms, online payment methods, inventory systems, and promotional programs that are more diverse and digital-based promotions.
Downloads
References
Achmad, W. (2023). MSMEs Empowerment through Digital Innovation: The Key to Success of E-Commerce in Indonesia. Daengku: Journal of Humanities and Social Sciences Innovation, 3(3), 469-475.
ANDRIANI, Diana. Pendekatan Blue Ocean Strategy untuk Meningkatkan Strategi Pelayanan Obat di Apotek K-24 (Studi Kasus Apotek K-24 Antapani). iJurnal Manajemen Informatika (JAMIKA); 2013; 3(1).
Arikunto S. Metode penelitian kualitatif. Jakarta: Bumi Aksara; 2006.
David F R. Strategic management: Concepts and cases, 13th Editi. New Jersey: Pearson, 2011.
Dewanti iR. Kewirausahaan. Jakarta: Mitra Wacana Media; 2008.
Farquhar, Jillian Dawes. "Retaining customers in UK financial services: The retailers' tale." The iService Industries iJournal; 2005: 1029-1044.
Hariadi B. Strategi manajemen, Jakarta: Bayumedia Publishing; 2003.
Hartanto. Analisis Strategi Distributor Farmasi dengan Pendekatan Blue Ocean Strategy dan Balanced Scorecard pada Line Solusi Bisnis Kerjasama Laboratorium iPT Indofarma Global Medika; 2013
Hidayat A A. Metode penelitian paradigma kuantitatif. Surabaya: Health Books Publishing; 2015.
Hit M A, Ireland R D, Robert E H. Strategic management. USA, South- Western: Thomson Corporations; 2005.
IKHWAN, Rizky, et al. Analisis Perancangan Strategi Dengan Pendekatan Blue Ocean Strategy Untuk Meningkatkan Penjualan Dalam Persaingan Bisnis (Studi Kasus di Kedai Kopi Nongkring); 2018.
Joewon H. Strategy management. Jakarta: Arrbey; 2012.
Kaplan R S, David P N. Strategy map: Converting intangible asset into tangible asset. USA: Harvard Business School Press; 2004.
Kim W C, Mauborgne R. Blue Ocean Strategy : How to create uncontested market space and make the competition irrelevant. Boston: MA: Harvard Business School; 2005.
Kuncoro M. Ekonomi pembangunan. Jakarta: Penerbit Salemba Empat; i i i i i i i i i i i i i i i i i 2006.
Martono, Ricky Virona. Dasar-Dasar Manajemen Rantai Pasok. Bumi Aksara; 2019.
MOURTZIKOU, Antonia; STAMOULI, Marilena; EMMANOUIL, Dimitrios. Implementation of the Blue Ocean Strategy in Healthcare: The Case of Greece. International Journal of Reliable and Quality E-Healthcare (IJRQEH); 2019; 8 (2): 36-49.
Mutanen, Teemu. "Customer churn analysis–a case study." iJournal of Productiand Brand Management; 2006; 14 (1): 4-13.
Nawawi. Manajemen sumber daya imanusia. Yogyakarta: Universitas iGadjah Mada; 2015.
Peraturan Bank Indonesia Nomor 19/12/PBI/2017 tentang Penyelenggaraan Teknologi Finansial.
Peraturan Menteri Kesehatan Nomor 73 tahun 2016 tentang Standar Kefarmasian idi Apotek.
Peraturan Menteri Kesehatan Republik Indonesia Nomor 35 Tahun 2014 Tentang Standar Pelayanan Kefarmasian Di Apotek.
Peraturan Menteri Kesehatan Republik Indonesia Nomor 9 Tahun 2017 Tentang Apotek.
Peraturan Nomor 8 tahun 2020 tentang Pengawasan Obat dan Makanan yang Diedarkan Secara Daring; 2020.
Porter M E. Competitive advantage: Creating and sustaining superior performance. New York: Free Press; 1985.
Porter M E. How Competitive forces shape strategy. Harvard Business Review. 1976; (57):142- 167.
PRATIWISARI, ULVI, et al. Pendekatan Blue Ocean Strategy terhadap Kualitas Pelayanan di Rumah Sakit Umum Daerah (RSUD) Sambas. PhD Thesis. Tanjungpura University 2017.
Purwanto. Strategi bersaing untuk mengoptimalkan kapasitas produksi: Studi kasus pada PT. Jaya Indah Casting, Bekasi. The Winners. 2011; (12)154-179.
Rangkuti F. Analisa SWOT teknik membedah kasus bisnis. Jakarta: PT. Gramedia Pustaka Utama; 2014.
Riyanto A D. Hootsuite (We are social):Indonesian Digital Report 2021. Hootsuite. 2021. Available form: https://andi.link/hootsuite-we-are-social- iindonesian-digital-report-2021/
Sampurno. Manajemen stratejik : Menciptakan keunggulan bersaiang yang berkelanjutan. Yogyakarta: Gadjah Mada University Press; 2010.
Sari W M, Andry N. Perubahan profesi masyarakat nelayan di era 5.0. Sumatra Barat: Penerbit Insan Cendikia Mandiri; 2020.
Solihin I. Manajemen strategik. iJakarta: Penerbit Erlangga; 2012.
Sulistio. Analisis lima kekuatan porter pada PT Borneo Membangun. Agora. 2016; (4):34-43
Sutedja, Wira. Panduan Layanan Konsumen. Jakarta: PT. Grasindo, Anggota IKAPI; 2007.
Umar M. Manajemen apotek praktis. Solo: CV Ar-Rahman, 2011.
Yusanto M I, M K Widjajakusuma. Menggagas bisnis islam, Jakarta: Gema Insani Press; 2002.
