THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CONSUMER INTEREST IN USING TRANSPORTATION SERVICES LRT IN PALEMBANG CITY
Keywords:
Quality of Service, Price, InterestAbstract
Transportation is considered a driver of the life of an area because it
provides a crucial link of the population that continues to move in the area
and then encourages regional formation and growth. not all people
contribute to the utilization of lrt transportation services, especially in
Palembang City, because there is still a lack of travel routes that make
consumers reluctant to transit to their destination and prefer other land
transportation services. But there is also a positive thing that there are
some people who contribute to utilizing lrt services, especially those on one
route and curiosity.This research was conducted on 97 respondents.The
method used in this study uses quantitative methods using correlational
studies, survey research, data quality tests, validity tests, multiple linear
regression and hypothesis testing. The results of this study indicate that the
variables of service quality and price have a positive effect on the variable of
interest in the use of transportation services at Palembang City.
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