THE INFLUENCE OF BUSINESS ETHICS ON CUSTOMER SATISFACTION (Study of the HATI Apparel Business in Makassar City)
Keywords:
Business Ethics, Customer SatisfactionAbstract
This study aims to determine the effect of business ethics on customer satisfaction at HATI Apparel Business in Makassar City. Indicators of business ethics consist of justice, honesty and trust. This type of research is quantitative associative in nature. The population is 471 customers in the January-December 2021 period of HATI Apparel Business in Makassar City. The sampling technique used was accidental sampling with a sample size of 70 respondents. The data collection technique was carried out by distributing questionnaires to customers. The data analysis technique uses simple regression with the help of SPSS version 25 software. The results of this study indicate that business has a positive and significant effect on customer satisfaction, partially on customer satisfaction of HATI Apparel Business in Makassar City. Simultaneously, the influence of business ethics has a significant effect on Customer Satisfaction at HATI Apparel Business in Makassar City.
Downloads
References
Al Amir, B. I. (2020). Pengaruh Etika Bisnis Terhadap Kepuasan Pelanggan Andayani Waroeng Steak N Djawa (Studi Pada Andayani Waroeng Steak N Djawa Di Pamekasan). Jurnal Studi Manajemen Dan Bisnis, 5(1), 13–18. https://doi.org/10.21107/jsmb.v5i1.6497
Badan Pusat Statistik. (2023). PRODUKDOMESTIK REGIONAL BRUTO KOTA MAKASSAR MENURUT LAPANGAN USAHA 2018-2022 (GROSS REGIONAL DOMESTIC PRODUCT OF MAKASSAR MUNICIPALITY BY INDUSTRY 2018-2022). Badan Pusat Statistik Kota Makassar.
Boone, L. E., Wuriarti, P., Setyowardhani, H., Pasaribu, S. T., & Kurtz, D. L. (2007). Pengantar Bisnis Kontemporer. Salemba Empat.
Fauzan, F., & Nuryana, I. (2014). Pengaruh Penerapan Etika Bisnis Terhadap Kepuasan Pelanggan Warung Bebek H. Slamet Di Kota Malang. Jurnal Ekonomi MODERNISASI, 10(1), 38. https://doi.org/10.21067/jem.v10i1.774
Hajar, N. (2022). Pengaruh Penerapan Etika Bisnis Terhadap Kepuasan Pelanggan. Journal Economic Insights , 1(2), 167–168.
Jung, N. Y., & Seock, Y. K. (2017). Effect of service recovery on customers’ perceived justice, satisfaction, and word-of-mouth intentions on online shopping websites. Journal of Retailing and Consumer Services, 23–30.
Musayana, M., Suyadi, B., & Suharso, P. (2018). Pengaruh Etika Bisnis Ud. Sumber Jaya Terhadap Kepuasan Konsumen Di Pasar Mimbaan Kecamatan Panji Kabupaten Situbondo. JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi Dan Ilmu Sosial, 11(2), 76. https://doi.org/10.19184/jpe.v11i2.6450
Rachmarwi, W. (2019). Pengaruh Etika Bisnis Terhadap Kepuasan Pelanggan Rumah Makan Bebek H. Slamet Cabang Joglo, Jakarta Barat. Jurnal Manajemen Bisnis Krisnadwipayana, 7(1), 30–38. https://doi.org/10.35137/jmbk.v7i1.268
Ranto, D. W. P. (2015). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Berbelanja Pada Toko Modern Di Yogyakarta Dwi Wahyu Pril Ranto Akademi Manajemen Administrasi Ypk Yogyakarta. Jurnal Bisnis Teori Imolementasi, 6(1), 15–32.
Sahabuddin, R., Arief, A. A., Rauf, D. I., Sukiman, & Muhammad, A. F. (2023). Kualitas Pelayanan Anggota Koperasi Pegawai Republik Indonesia (KPRI) Universitas Negeri Makassar Ditinjau dari Kemampuan Manajerial dan Kinerja Karyawan. SKETSA BISNIS, 10(2), 214-235. https://doi.org/10.35891/jsb.v10i2.4342
Sari, R. P. (2015). ANALISIS PENGARUH KEUNGGULAN PRODUK DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN TERHADAP MINAT MEREFERENSIKAN (Studi Pada Pelanggan Listrik Pra Bayar PT. PLN (Persero APJ Semarang). Diponegoro Journal of Management
Supervised, M. A. A. H. (2014). Etika Bisnis. Paper Knowledge. oward a Media History of Documents.
Tjiptono, F. (2020). Strategi pemasaran: prinsip dan penerapan. Andi.
Untung, B. (2012). Hukum dan Etika Bisnis. Andi Offset.
