DPMD STRATEGIC PLANNING IN KARAWANG TOURISM DEVELOPMENT USING SWOT ANALYSIS (Case Study of Mekarbuana Village)

Melvinda okta windiniasti; dexi triadinda; Dini yani

Authors

Melvinda okta windiniasti Management Study Program, Faculty of Economics and Business, Buana Perjuangan Karawang University
dexi triadinda Management Study Program, Faculty of Economics and Business, Buana Perjuangan Karawang University
Dini yani Management Study Program, Faculty of Economics and Business, Buana Perjuangan Karawang University

Keywords:

tourism, Mekarbuana, Development , SWOT

Abstract

Mekarbuana Village Karawang which has various
tourist destinations including Curug Bandung, Curug
Cigeuntis, Mount Sanggabuana, Tourist Village,
Bridge of Love, and Empang Sari. This village is also
included in the Government's program as an EMAS
Village (Enterpreneur, Independent, Fair and
Prosperous) in addition to tourism, there are
abundant natural resources. This study categorizes
the data through a study of literature and information
from the local village head with a SWOT analysis.
With this categorization, the strengths and
weaknesses of Mekarbuana Village, opportunities
and risks in terms of tourism development are
discussed. The results of the study show that the
tourism development of Mekarbuana Karawang
Village has various tourism potentials and is rich in
natural resources with the need to pay attention to
the assistance and empowerment of the local
community for the purpose of tourism development.
Another thing that must be considered is public
facilities and infrastructure such as road access,
waste management, and cleanliness. The marketing
aspect is very important by showing the various
potentials it has