THE COMMUNITY EMPOWERMENT IN DEVELOPING SUNDA SNACK BUSINESS THROUGH THE UTILIZATION OF CSR ASSISTANCE
Keywords:
Business Actors, Community Empowerment, Utilization of CSR Assistance.Abstract
This research aims to examine and analyze the use of corporate social responsibility assistance PT. Tirta Investama (Aqua) through community empowerment for glass chip business actors in Kasomalang District, Subang Regency, which is one of the snacks in Pasundan land. By using the Triple Bottom Line (3P) concept from John Elkington (1998), regarding corporate social responsibility (CSR), this research focuses on the social sector, namely the implementation of community empowerment for business actors. Community Empowerment uses the concept proposed by Dubois in Shera (1992:2) that empowerment implies both the process and the result. As a process of empowerment to increase the strength of the individual and interpersonal. As a goal, empowerment is a final expression, namely the acquisition of certain abilities. The approach in this research is qualitative, and the selection of informants is carried out using a purposive technique. The data collection techniques used were observation, interviews, and documentation. The data analysis uses the stages of data reduction, data presentation, and drawing conclusions and verification. The data validity technique used is source triangulation. The results of this research indicate that the process of implementing community empowerment is the application of strategies in community empowerment, especially through training for the poor, which includes motivation, awareness raising and skills training, self-management, resource mobilization, network development and development. Meanwhile, the result is that business actors have increased in terms of: a. Level of awareness and desire to change (power to). b. Ability level increases capacity to gain access (power within). c. The level of ability to face obstacles (power over). d. The level of ability to cooperate and solidarity (power with).
Downloads
References
Achmad, W., Nurwati, N., Fedryansyah, M., & Sumadinata, R. W. S. (2022). Women's Social Capital for Empowering Poor Households. International Journal of Artificial Intelligence Research, 6(1.2).
Achmad, W. (2022). Social Action and Social Solidarity: Community Empowerment in the Digital Age. Neo Journal of economy and social humanities, 1(3), 30-35.
Afifah, Selma, dan Moeis, Syarif, 2017, Kehidupan Masyarakat Adat Kampung Banceuy Kebertahanan Adat Istiadat Menghadapi Perubahan Sosial.Vol. 6, No.1 April 2017
Asa Ria Pranoto, Dede Yusuf, 2014, Program CSR Berbasis Pemberdayaan Masyarakat Menuju Kemandirian Ekonomi Pasca Tambang di Desa Sarijaya, Jurnal Ilmu Sosial dan Ilmu Politik Volume 18, Nomor 1, Juli 2014 (39-50) ISSN 1410-4946
Elkington, John, 1998, Cannibal With Forks: The Triple Bottom Line of 21st Century Business, Capstone.
Hairi Firmansyah, Tingkat Keberdayaan Masyarakat dalam Program Pemberdayaan Masyarakat di Kota Banjarmasin dan Kabupaten Tanah Laut, Jurnal Agribisnis Perdesaan, Volume 02 Nomor 01 Maret 2012
Mapisangka, Andi, 2009, Implementasi CSR terhadap Kesejahteraan Hidup Masyarakat. Vol.1, No.1.
Mustangin, Kusniawati Desi, Islami Nufa, Setianingrum, Baruna, Prasetyawati Eni, 2017, Pemberdayaan Masyarakat Berbasis Potensi Lokal Melalui Program Desa Wisata di Desa Bumiaji. Vol.2, No.1, Desember2017
Barusman, Y. S., & Lindrianasari, L. (2017). Determinant of Corporate Social Responsibility: Case From Indonesia. EKUITAS (Jurnal Ekonomi Dan Keuangan), 20(1), 37. https://doi.org/10.24034/j25485024.y2016.v20.i1.2036
Netty Dyah Kurniasari, 2015, PROGRAM CSR BERBASIS PEMBERDAYAAN MASYARAKAT (UNTUK MENINGKATKAN PRODUKTIVITAS USAHA MIKRO, KECIL MENENGAH DI MADURA), Jurnal NeO-Bis Volume 9, No. 1, Juni 2015 98
Nurwulan, R. L., & Mariane, I. (2018). Strengthening Academic Business Goverment (Abg) Cooperation in Empowering Women Through Corporate Social Responsibility (Csr). Journal of Economic Empowerment Strategy (JEES), 01(01), 1.
Hendrawati Hamid, 2018, Manajemen Pemberdayaan Masyarakat, De La Macca Makassar.
Handini et.al, 2020, Pemberdayaan Masyarakat Desa dalam Pengembangan UMKM di Wilayah Pesisir. SCOPINDO Media Pustaka Press. ISBN 978-623-92145-3-1
Mulyadi (2003): Pengelolan Program Corporate Social Responsibility: Pendekatan, Keberpihakan dan Keberlanjutannya. Center for Populaton Studies, UGM.
Puspa Wargianti (2018) yang meneliti Studi Tentang Csr (Corporate Social Responsibility) Di PT. Madubaru Yogyakarta Berdasarkan Undang-Undang Nomor 40 Tahun 2007 Tentang Perseroan Terbatas. PRIVAT LAW VOL: 6 NO: 1 2018
Rahmadani, R., Raharjo, S. T., & Resnawaty, R. (2019). Fungsi Corporate social responsibility (CSR) Dalam Pengembangan dan Pemberdayaan Masyarakat. Share : Social Work Journal, 8(2), 203. https://doi.org/10.24198/share.v8i2.20081
Suharto, Edi, 2007, Pekerjaan Sosial di Dunia Industri. Refika Aditama, Bandung.
Suharto, Edi, 2008. Analisis Kebijakan Publik :Panduan Praktis Mengkaji Masalah dan Kebijakan Sosial, Alfabeta, Bandung.
Suharto, Edi, . 2008. Kebijakan Sosial Sebagai Kebijakan Publik. Alfabeta, Bandung.
Suharto, Edi, 2010, CSR dan COMDEV Investasi Kreatif Perusahaan, Alfabeta, Bandung.
Sukoco, Dwi Heru, 1998, Profesi Pekerjaan Sosial dan Proses Pertolongannya, Kopma STKS, Bandung.
Shera wes, Wells M. Lilian, 1992, Empowerment Practice in Social Work. Canadian Scholars Press Inc.
Totok Mardikanto, Poerwoko Soebiato, 2012, Pemberdayaan Masyarakat, Alfabeta Bandung.
Wibisono, Y. (2007). Membedah konsep dan aplikasi CSR (Corporate Social Responsibility), Francho Publishing, Gresik.
Wachid, A., Wahyunigrum, Y., & Noor, I. (2014). PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY TERHADAP PENIGKATAN PEMBERDAYAAN MASYARAKAT (Studi pada Implementasi CSR PT. Amerta Indah Otsuka Desa Pacarkeling Kecamatan Kejayan Kabupaten Pasuruan). Jurnal Administarsi Publik, 1(5), 115.
Annual Report PKPU HI, 2020).
