SMARTPHONE SELECTION DECISION SUPPORT SYSTEM BY USING THE WEIGHTED PRODUCT METHOD

Andi Fauziah Yahya; Rafly Putratama Fitri; Jumaldi Jumaldi; Andi Hutami Endang

Penulis

Andi Fauziah Yahya Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Rafly Putratama Fitri Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Jumaldi Jumaldi Entrepreneurship Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia
Andi Hutami Endang Information Systems Department Institut Teknologi dan Bisnis Kalla Makassar, Indonesia

Kata Kunci:

Purchase Decision Analysis, Decision Support System, Weighted Product Model, Smartphone Purchase

Abstrak

Smartphone has become a must-have device that is essential and integral part of life. It is no longer a luxury commodity but a basic life necessity for millions of people. Various brand and models of smartphones provide customers several options yet create dilemma when deciding the one to purchase. The research objective is to provide decision support system in order to assist customer in decision making process for purchasing smartphones. This research applied a quantitative approach with Weighted Product Method analysis. Purposive sampling technique was chosen as the method of determining respondents. The data obtained through questionnaire from 45 students of Kalla Institute Technology and Business. Based on the research analysis using Weighted Product method, the most recommended smartphone to buy is Iphone from Apple.

Unduhan

Data unduhan belum tersedia.

Referensi

Basyaib, F. (2006). Teori Pengambilan Keputusan. Gramedia.

Huber, F., Köcher, S., Vogel, J., & Meyer, F. (2012). Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis. Psychology & Marketing, 467–478.

Kurniawan, D. E., & Amanda, S. T. (2017). Pemilihan Rumah Menggunakan Metode Weight Product Dengan Visualisasi Lokasi Objek. Klik - Kumpulan Jurnal Ilmu Komputer, 4(1), 102. https://doi.org/10.20527/klik.v4i1.77

Limbong, T., Muttaqin, M., Iskandar, A., Windarto, A. P., Simarmata, J., Mesran, M., ... & Wanto, A. (2020). Sistem Pendukung Keputusan: Metode & Implementasi. Yayasan Kita Menulis.

Manolică, A., Gută, A.-S., Roman, T., & Dragăn, L. M. (2021). Is Consumer Overchoice a Reason for Decision Paralysis? Sustainability, 1–16.

Nurhayati-Wolff, H. (2021). Number of smartphone users in Indonesia from 2017 to 2020 with forecasts until 2026. Statistica. https://www.statista.com/statistics/266729/smartphone-users-in-indonesia/

Silalahi, R. J. G., Sinaga, R. J., Ziliwu, G. E. K., Siagian, N. K., & Siboro, B. A. H. (2021). Pemilihan Produk Pandemi (Masker Kain) menggunakan Metode SAW dan WP. Jurnal Teknik Industri, 11(1), 43–50.

Syafitri, N. A., Sutardi, S., & Dewi, A. P. (2016). Penerapan Metode Weighted Product dalam Sistem Pendukung Keputusan Pemilihan Laptop Berbasis Web. SemanTIK, 2(1).

Syairozi, M. I. (2017). Prospek Pengembangan Ilmu Ekonomi Islam di Indonesia dalam Prespektif Filsafat Ilmu (Sebuah Kajian Epistemik). JPIM (Jurnal Penelitian Ilmu Manajemen), 2(1), 16-Halaman.

Syairozi, M. I. (2011). Analisis peranan sektor pertanian terhadap produk domestik regional bruto (PDRB) di kabupaten Malang (periode 2000-2008) (Doctoral dissertation, Universitas Negeri Malang).