THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON CUSTOMER SATISFACTION AT CV. MEDAN BAROKAH

Dewi Wahyuni  Friend Siska Pinem; Ade Rahma Ayu

Authors

Dewi Wahyuni Friend Siska Pinem Sekolah Tinggi Ilmu Manajemen Sukma
Ade Rahma Ayu Sekolah Tinggi Ilmu Manajemen Sukma

Keywords:

Service quality, brand image, price, customer satisfaction.

Abstract

The purpose of this study was to determine whether there is an effect of service quality, brand image and cost on customer satisfaction at CV. Medan Barokah. The pattern in this observation is 60 buyers at CV. Medan Barokah, sampling using a non probability sampling approach with incidental sampling. fact analysis using linear regression test more than one, speculation test using determination coefficient test (R²), partial test (t test), and simultaneous test (F test), and statistical processing using SPSS 22. The results showed that good service, brand image and cost have been able to provide an explanation during his life to the variable buyer satisfaction to shop again, except that partially good service, brand image and cost have a tremendous impact on customer satisfaction. simultaneously good service, brand image and cost have a tremendous and tremendous impact on buyer choice.

Downloads

Download data is not yet available.

Author Biographies

Dewi Wahyuni Friend Siska Pinem, Sekolah Tinggi Ilmu Manajemen Sukma

Ade Rahma Ayu, Sekolah Tinggi Ilmu Manajemen Sukma

References

Argita Endraswara. (2013). Metode penelitian. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

Budiyanto dan Yunus. (2014). Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan. Skripsi. Surabaya: STIESIA.

Dr. Melati, S.E., M. S. (2021). MARKETING MANAGEMENT (CV BUDI UT).

Fiqihta, E., Kuraesin, E., & Muniroh, L. (2020). Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Kepuasan Pelanggan. In Manager : Jurnal Ilmu manajemen (Vol. 2, Issue 3, p. 376). https://doi.org/10.32832/manager.v2i3.3713

Mebri, S., Alansisus Bebo, M., Dharma Ramadhan, A., Bagas Firmansyah, N., & Yasin, M. (2023). Analyzing The Concept Of Operational Management at PT Campina Ice Cream Industry Company in Surabaya . MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi, 1(02), 56–61.

Hasna Al Aliyah, & Budi Istiyanto. (2022). Kualitas Pelayanan, Kualitas Produk, Harga dan Brand Image Terhadap Kepuasan Pelanggan Minuman Noni Juice Boyolali Saat Pandemi. In Jurnal Sinar Manajemen (Vol. 9, Issue 1, pp. 130–135). https://doi.org/10.56338/jsm.v9i1.2333

Harga, P. P., Dan, K. L., Di, K., Yerry, P. T., & Hosindo, P. (n.d.). BRAND IMAGE TERHADAP TINGKAT KEPUASAN. 1(3), 71–80.

Iii, B. A. B., Populasi, A., & Penelitian, S. (2011). Ninoy Yudhistya Sulistiyono, 2013 Gambaran Asupan Zat Gizi Dan Aktivitas Fisik Mahasiswa Ilmu Keolahragaan Universitas Pendidikan Indonesia | repository.upi.edu 19. 19–29.

Imron, I. (2019). Analisa Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Menggunakan Metode Kuantitatif Pada CV. Meubele Berkah Tangerang. Indonesian Journal on Software Engineering (IJSE), 5(1), 19–28. https://doi.org/10.31294/ijse.v5i1.5861

Iswati, N., & Rustam, T. A. (2022). Pengaruh Potongan Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Guardian Grand. Jurnal Ekuivalensi, 8(1), 68–79. https://doi.org/10.51158/ekuivalensi.v8i1.652

Kertajaya, P. T., & Pekanbaru, U. (2022). INVEST : Jurnal Inovasi Bisnis dan Akuntansi Customer Satisfication On Customer Loyalty At PT . Kertajaya Utama Pekanbaru Pengaruh Kualitas Pelayanan , Brand Image ( Citra Merek ), Pengalaman Konsumendan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada. 3(2), 171–183.

Kurniawansyah, R., Marliza, ), Fitri, A., & Muhammadiyah Bengkulu, U. (2023). Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Ac Daikin Cv Central Elektro (1)(2). In Jurnal Entrepreneur dan Manajemen Sains (Vol. 4, Issue 1). www.jurnal.umb.ac.id

Luh Komang Candra Dewi, I. G. B. R. U. (2022). CREATIVE MARKETING FOR ALL BUSINESSES.

Ngurah, I. G., Suryanata, P., Manajemen, M., & Nasional, U. P. (2021). Pengaruh harga, promosi dan kualitas pelayanan terhadap. 10(1), 82–104.

Pelayanan, P. K., & Image, B. (2023). Bursa : Jurnal Ekonomi dan Bisnis. 2(1).

Prasetyo, A. H., & Lukiastuti, F. (2022). Analisis Pengaruh Brand Image Dan Service Quality Terhadap Revisit Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada AHASS Comal Abadi Motor). In Magisma: Jurnal Ilmiah Ekonomi dan Bisnis (Vol. 10, Issue 2, pp. 151–164). https://doi.org/10.35829/magisma.v10i2.225

richard oliver ( dalam Zeithml., dkk 2018 ). (2021). 済無No Title No Title No Title. Angewandte Chemie International Edition, 6(11), 951–952., 1(1), 2013–2015.

Rangkuti, F. (2018). MARKETING RISK (Kompas Gra).

Sandy, S., & Sunargo, S. (2022). Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Pt Benteng Indo Bangunan. In Jesya (Vol. 6, Issue 1, pp. 128–135). https://doi.org/10.36778/jesya.v6i1.887

Siagian, A. O., & Wijoyo, H. (2021). Dampak kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen PT. Gemilang Sinar Jaya. Insight Management Journal, 1(3), 106–114. https://journals.insightpub.org/index.php/imj

Sugito, A., & Bengkulu, U. M. (2023). Pengaruh merek dan kualitas layanan terhadap kepuasan pelanggan pada toko tupperware di kota bengkulu. 4(1), 73–88.

Sugiyono. (2020). Metode Penelitian Kuantitatif,Kualitatif, Dan R&D (M. Dr.Ir.Sutopo.S.Pd (ed.); ke-2). Bandung : Alfabeta.

STEI INDONESIA. (2017). Bab iii metoda penelitian 3.1. Bab III Metoda Penelitian, Bab iii me, 1–9.

Tety Elida, A. R. (2020). DIGITAL MARKETING (IPS Press).