THE ROLE OF MOTIVATION AND JOB SATISFACTION FOR THE PERFORMANCE OF POTTERY CRAFTSMEN IN BANTEN

Heri  Sapari Kahpi; Urfanul Aulia; Willy Nurhayadi; Muhamad Dadi Priadi

Authors

Heri Sapari Kahpi Universitas Banten
Urfanul Aulia Universitas Banten
Willy Nurhayadi Universitas Banten
Muhamad Dadi Priadi Universitas Sangga Buana YPKP Bandung

Keywords:

Motivation, Job Satisfaction, Performance

Abstract

This study aimed to determine the effect of motivation to the craftsmen’s performance, motivation towards job satisfaction, and the effect of job satisfaction on craftsmen performance. This research is included in the type of causal research. The population in this study were all MSMEs pottery craftsmen in Bumi Jaya Village, Ciruas District, Serang Regency, Banten. Samples were taken using non-probability sampling of 78 pottery craftsmen. Data were collected using a questionnaire, then analyzed using SEM analysis with the help of SmartPLS. The results of this study is indicating that motivation has a positive and significant effect on the performance of craftsmen, craftsmen motivation has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on craftsmen performance and motivation has a positive and significant effect on performance through job satisfaction.

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Author Biographies

Heri Sapari Kahpi, Universitas Banten

Urfanul Aulia, Universitas Banten

Willy Nurhayadi, Universitas Banten

Muhamad Dadi Priadi, Universitas Sangga Buana YPKP Bandung

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